Sealy Launches Augmented Reality Retailer Selling Tool

Furniture World News Desk on 4/12/2018

Sealy Sofa Convertibles recently announced it will be demonstrating its new Augmented Reality app for Retailers at the Sealy Sofa Convertibles High Point show room at the upcoming Spring Market.

“Augmented Reality is the most talked-about and eagerly-awaited technology in retail right now,” said Anthony da Silva, EVP Sales and Marketing for Sealy Sofa Convertibles. “Our Sealy Sofa Convertibles Augmented Reality app transforms the buying experience for consumers and makes selling easier for retailers.”

Using Sealy Sofa Convertibles’ new augmented reality app in the showroom enables retailers to virtually stage the complete range of Sealy Sofa Convertibles in any product category, cover and leg finish.

"This frees up valuable showroom space because now, not everything a retailer has in their warehouse has to be on the showroom floor,” said Frank Rinella, Sales Manager for North America for Sealy Sofa Convertibles. “Sales representatives can show any product in any color in realistic 3D right in the moment with the customer.”

Customers open a retailer’s virtual showroom right in their home.
Retailers should also expect a significant boost in post-visit sales when customers take the showroom home to virtually ‘try-out’ products from the retailer’s warehouse, right in the exact setting where they’ll be used.

With both Apple and Android Integrating AR into their operating systems, some technology experts predict over 900 million AR- enabled smart phones in circulation by the end of 2018.

“The time is now for retailers to embrace Augmented Reality” says da Silva, “Brick & Mortar outlets will become showrooms staffed with knowledgeable sales associates guiding the customer through their purchase journey. It’s a win-win for the retailer and the customer.”

See samples of Sealy Sofa Convertibles and the new AR platform at the International Home Furnishing Centre (IHFC), 5th Floor, H543.

For more information contact Anthony da Silva at anthony@sealysofaconvertibles.com