David Cosenza Jr. Earns Consulting Role at Planned Furniture Promotions

Furniture World News Desk on 3/23/2018

David Cosenza Jr. recently promoted to Senior Consultant at Planned Furniture Promotions.

Planned Furniture Promotions (PFP), recently announced the promotion of David Cosenza, Jr. to the role of Senior Consultant.

In this position, Cosenza reports to Roy Hester, senior vice president, PFP. He will work directly with clients of the firm to develop strategies for business reinvention, retirement, remodeling, store closings or complete liquidations.

Cosenza Jr. started with PFP as a very young man, working in the warehouse for his father, David Cosenza (DC), who has been an Event Coordinator with PFP for 42 years and is still active and managing events for the firm. The senior Cosenza is credited with mentoring and training hundreds of PFP team members over the years, so David Jr. literally grew up in the high-impact sales promotion business.

“David has worked in virtually every position at our company,” says Rob Rosenberg, president, PFP. “This gives him an amazing perspective on what it takes to be successful in a promotional sale.”

For many years, Cosenza served as a Sr. Event Coordinator, handling some of the largest high-impact sales events in the US, including Levitz, Stacks, Sofa Express, Phillips Furniture, Huffman-Koos, Kalin’s, Home Life, Roomstore and Leath Furniture. In addition to the experience at PFP, Cosenza held a senior role at Bob’s Discount Furniture (co-founded by PFP owner, Gene Rosenberg) as a Regional Manager over the New England area. In his role at Bob’s, he successfully managed training and developing new store growth for over six years.

“David is one of the most positive people I know,” says Hester. “He’s a master at team building and virtually every client that he’s ever assisted appreciates his knowledge and work ethic.”

“We are confident that he will excel in this position,” adds Hester. “David’s a winner with an outstanding track record of successful events for our clients.”

More about Planned Furniture Promotions: PFP clients have enjoyed a long heritage of successful events. Founded in 1962 by Gene Rosenberg and Paul Cohen, PFP has grown into the most popular and highly recommended event company in the United States. PFP specializes in the furniture industry. The company motto is “Our people make the difference.” For more information, visit www.PFPnow.com