Casual Market Shifting & Growing at Las Vegas Market
Furniture World News Desk on
2/19/2018
Las Vegas Market recently announced that an emerging shift in casual and outdoor product introduction resulted in a larger than usual number of new product introductions at the just-concluded Winter 2018 Market, January 28 to February 2. Business was brisk, with both a 13% increase in overall retailer and designer attendance this winter and a 23% increase in buyers reporting interest in sourcing and shopping casual/outdoor products.
“Las Vegas Market is starting to see a paradigm shift in the way producers introduce and sell casual and outdoor furnishings, with a corresponding change in the way buyers shop the category,” said Scott Eckman, President of Furniture & Home Décor Leasing, International Market Centers. “Casual/outdoor is one of the fastest-growing segments in the home furnishings category, and Las Vegas Market is now a known and proven destination for buyers. Both vendors and buyers said they experienced an increase in business and order-writing during the Summer 2017 Market and this is now being followed up with conversations about the industry’s business model, including a proposed production schedule shift that would make winter the industry’s main period for new introductions.”
Leading casual/outdoor furniture maker Agio USA debuted its 2019 collection at Winter Market, and vice president of sales Mike Gaylord, noted, “January Market makes a lot of sense for us and for the industry, retailers and manufacturers alike.” Gaylord spoke with other leading industry executives at a Las Vegas Market-hosted “Thought Leader” roundtable exploring the proposed new product introduction cycle. “We are looking to change the dynamic of the patio buying season, starting the process seven to eight months earlier than typically the industry has been doing,” he said, adding that there are big benefits to shifting to Winter Market introductions, including promoting more and better collaboration between retailers and manufacturers. “Our buyers can get a preview of things that they wouldn’t otherwise see until July or August and can give us immediate feedback; this gives us the time to go back and fine-tune and make sure we have everything right for them to be ultimately successful at retail.”
Roundtable participants also pointed to a problem with the current cycle, explaining that debuting collections in the summer and taking orders through mid-October creates a very small shipping window, which is challenging for some companies. As the outdoor industry grows and becomes more customized, manufacturers need more lead time to fulfill orders and get products to retailers in a timely fashion to ensure successful sales.
Las Vegas Market is uniquely positioned to become the premier showcase for casual/outdoor furnishings, with some 180+ casual and outdoor resources featured in permanent showrooms and temporary exhibition space on floors C12 and C13 at Winter Market. Following the 2015 launch of two dedicated floors for casual/outdoor products, the category has rapidly expanded to encompass a wide range of products – from furniture to umbrellas to rugs to outdoor fireplaces and more – and leading brands. Corresponding buyer interest also has spiked, resulting in both increased traffic and order writing for exhibitors.
“This is our third year showing at Las Vegas Market, and we have noticed an increase in traffic year over year as the Casual Floors on C12 and C13 are becoming better known to buyers. This winter, we saw buyers from the Western part of the United States as well as from Mexico and South America. We opened a couple of new retailers and wrote some designer business too,” said Terri Lee Rogers, Vice President Sales & Marketing for OW Lee. “The outdoor furniture category is becoming more important to indoor furniture buyers. Showing at Las Vegas Market makes us more visible to indoor furniture retailers exploring the outdoor category. The layout of the campus makes it easy for buyers to find everything they are looking for in one location.”
Notable Las Vegas Market casual/outdoor exhibitors include: Agio; America’s Backyards & Outdoor Living; Amauri Outdoor; BEKA Casting; California Umbrella; Couristan; Corriveau; Crosley Brands; Ebel; Eurostyle; Hanamint; Jordan Manufacturing; Kannoa; KAS Rugs; King’s Rattan; Klaussner Outdoor; Lagoon Concept; Mallin; Noble House; O.W. Lee; Panama Jack; Pawley’s Island Hammocks; Pelican Reef; Plank & Hide Outdoor; Poly-Wood; Ratana; ScanCom; Shine Company; Skyline Design; South Sea Rattan; Summer Classics; Sunset West USA; Telescope Casual; Three Birds Casual; Treasure Garden; Veneman Collections; and Zuo.
Winter Market featured a varied and fashion-forward assortment of new product introductions in casual and outdoor products. Agio, for instance, unveiled a large assortment of mid-century modern interpretations, new wicker looks and a broad assortment of new fire pit and conversational groupings. Other exciting and innovative product introductions included the sleek and sophisticated Onyx furniture collection from Panama Jack by Pelican Reef; solid wood Adellaide pergola from European Garden Living; grandly-scaled Nexus daybed from Skyline Design; three- and four-piece conversation sets by Vivere; mid-century modern Russel Fire Pits and mixed material Emmett seating and dining furniture from Plank & Hide; and the Milano Acrylic Rope Chair from Sunset West.
Somers Furniture received a great reaction to its Siesta Key and Lanikai collections. “We had a great show!” declared CEO and founder Debbie Somers. “We debuted new products and were surprised at how many new customers found us and wrote orders.”
The success of casual/outdoor furnishings at Winter Market bodes well for continued category expansion at the Summer 2018 Market and beyond. “As the leading furniture, home decor and gift destination in the western United States, Las Vegas Market is committed to working with industry leaders on scheduling and programs that make the most sense for their specific businesses,” Eckman said. “Looking ahead to Summer 2018, Las Vegas Market expects to continue substantial momentum in the casual/outdoor category, as well as throughout the furniture, gift and home décor segments, dramatically increasing the number, diversity and quality of resources, which in turn will spark gains in buyer interest and attendance.”
Las Vegas Market is the largest furniture market in the western United States, with more than 4 million square feet and 2,000+ furniture lines presented on 32 showroom floors, along with nearly 200 temporary exhibitors showcasing home furnishings on B2 and in The Pavilions at Las Vegas Market. In addition to key furniture categories, the Las Vegas Market is recognized as THE nation’s bedding market, with all the top producers represented, and as a growing resource for casual/outdoor furniture following its 2015 launch of two new, dedicated floors for the category.
More about Las Vegas Market: Las Vegas Market is the nation’s fastest growing gift and home décor market and the leading furniture marketplace in the western U.S., presenting 4,000+ gift, home décor and furniture resources in an unrivaled market destination. Las Vegas Market features thousands of gift, furniture and home décor lines, allowing for cross-category commerce among these industries. The Winter 2018 Las Vegas Market runs January 28 to February 1, 2018. For more information, visit www.lasvegasmarket.com.
More about International Market Centers, L.P.: Las Vegas Market is produced by International Market Centers, L.P. (IMC), the world’s largest operator of premier showroom space for the furnishings, home décor and gift industries. International Market Centers owns and operates 12.2 million square feet of world-class exhibition space in High Point, N.C. and Las Vegas. IMC’s mission is to build and operate an innovative, sustainable, profitable and scalable platform for the furnishings, home décor and gift industries. For more information on IMC, visit http://imcenters.com/.