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Spring Air Updates ‘Back Supporter’ Line with Fresh Fabrics for Las Vegas Market

Furniture World News Desk on 1/28/2018


Mattress supplier Spring Air International reports that it’s top-selling Back Supporter line will each get a facelift with fresh, au courant fabrics designed and selected to make the beds stand out on retail showroom floors. The new fabrics will be showcased that Winter Las Vegas Market, Jan. 28 – Feb. 1.


The new fabric treatment features a crisp white, quilted knit highlighted with charcoal gray, and a gray and white textured side panel. The look is completed with a softer gray welt for a pulled-together presentation. Designed with a soothing aesthetic, the fresh aesthetic updates Back Supporter’s look while maintaining the supportive construction consumers have come to trust for a good night’s sleep.


“The fresh colors and new design elements in the look will help increase curb appeal on the retail floor and pull consumers into the bedding vignette,” said Nick Bates, president of Spring Air. “Shopping for a mattress can be overwhelming for consumers wading through a sea of white. Our new Back Supporter fabrics are eye-catching and stand out from the pack to deliver a fresh perspective and look to the collection.”


Back Supporter has become a success story for Spring Air with its combination of back support and pressure-relieving comfort. Crafted with combinations of NU-Temp Foam, high-density foam and the signature three-zone encased coil spring, Back Supporter provides more support in the middle third to better support the hips and shoulders.


The updated Back Supporter line can be seen in Spring Air’s Las Vegas Market showroom located at B-1126.


More about Spring Air International: Founded in 1926, Chelsea, Mass.-based Spring Air International is a leading U.S. bedding manufacturer and widely recognized consumer brand. The company boasts seven licensing partners in the U.S. and is produced in more than 40 countries through its international network. The company is committed to helping retailers drive business while leveraging its reputation for trust and integrity inspired by its name.