Four La-Z-Boy Portfolio Brands Unite in One Expanded Showroom at Las Vegas Market
Furniture World News Desk on
1/28/2018
La-Z-Boy’s Portfolio brands including American Drew, England Furniture, Hammary and Kincaid will join together for the first time in a dedicated showroom at winter Las Vegas Market. The newly renovated showroom, which has been expanded to approximately 29,000-square-feet, will be located on the fifth floor of Building B.
“After a successful testing phase where we evaluated what size and type of space we needed to best serve our customers, we are excited to open a dedicated showroom that brings together these four brands for the first time at Las Vegas Market,” said Otis Sawyer, president of La-Z-Boy Casegoods, Inc. and England, Inc. “Our expanded showroom allows us to dedicate more area to product displays and enables our customers to shop all of the La-Z-Boy Portfolio brands that exhibit at Las Vegas Market in one convenient location.”
The newly renovated showroom expands the area that England Furniture has occupied since 2010. La-Z-Boy Casegoods’ brands – American Drew, Hammary and Kincaid – will merge with England under the same roof for the first time. With the merging of the brands into one central location, the dedicated space will grow approximately 30 percent.
“Each of the four brands offer quality-made furniture encompassing a wide range of styles and designs that appeal to consumers from coast to coast,” Sawyer said. “The showroom will leverage the combined strength of our brands and offer a seamless shopping experience for our customers.”
More about La-Z-Boy Casegoods: The La-Z-Boy Casegoods Group includes some of the most recognizable names in manufacturing and marketing wood furniture and upholstery collections, including American Drew, Hammary and Kincaid Furniture Company. Meeting exceptional standards in quality, the La-Z-Boy Casegoods family of brands provides innovative and beautiful furniture solutions with a variety of styles for bedrooms, living rooms, dining rooms, family rooms and other places where families gather. La-Z-Boy Casegoods brands are available at retailers across the country. For more information, visit La-Z-Boy/About/Brands.
More about England Furniture: England Inc. has been building quality upholstered furniture in the foothills of East Tennessee since 1964. Acquired by La-Z-Boy Incorporated in 1995, England was integrated into its family of companies. With over 500 fabrics and leathers to choose from, England is known for its rapid delivery service throughout the United States and Canada. For more information, visit http://www.englandfurniture.com/.