Diamond Mattress ‘Experience’ Takes Center Stage at Las Vegas Market
Furniture World News Desk on
1/28/2018
The experience center includes interactive displays to demonstrate foam versus pocket coils and the differences between the Diamond foam and traditional foam in terms of air flow, buoyancy and cooling and heat dissipation characteristics.
Diamond Mattress recently announced that it is giving the ‘customer experience’ center stage in its new showroom to inspire retailers here at this Winter Market.
“Our customer experience center is about partnering with retailers who want to take the mattress shopping experience to the next level for their customers,” said Diamond Mattress president, Shaun Pennington. “The way to compete against the one-mattress only online retailers is to create more value with a customer experience that gives people a reason to leave their home to shop and gives the retailer opportunity to build the relationship.”
In the 3,500-square-foot showroom at World Market Center, B-950, Diamond has carefully designed the space to flow ideally with a simple but effective sales process that engages the consumer in choosing the right mattress and sleep accessories.
Central to the space is the experience center, which includes interactive displays to demonstrate foam versus pocket coils and the differences between the Diamond foam and traditional foam in terms of air flow, buoyancy and cooling and heat dissipation characteristics.
“Through visual and tactile experiences, we are giving the consumer memorable ways to understand the product. We’re not saying to the customer ‘we have science behind our technology, just trust us’ -- we are showing them and creating real value,” said Pennington.
While the concept of enhancing the experience can be applied to any retailer’s existing sales process, Diamond is also introducing its Rally Sales Process 2.0, which allows the retail sales associate to engage the customer in selecting comfort, core and cover for their Rally mattress. The Rally collection, currently selling at retail, has a new upgraded cooling cover to enhance the Rally Cooling and Hybrid Cooling models that debuted last summer.
The larger showroom for Diamond allows the company to show the full breadth of its innovative products made with exclusive technologies, supported by the industry’s fastest shipping turnaround time of 24 hours, according to Pennington.
“We will be able to show 17 products ranging in retail prices of $699 to $1495, with several quality products in the key price point of $999-1099. According to the Better Sleep Council research, consumer expects to pay $1,110 so your assortment needs to respond to that appropriately,” he said.
All Diamond mattresses models shown are made in the U.S. and are UPS shippable.
More about Diamond Mattress: Diamond Mattress is a fourth-generation family-owned and operated company that has been handcrafting mattresses in the U.S. since 1946 with a commitment to superior customer service and a focus on quality, value and promoting the importance of a good night’s sleep and its health benefits.