Greenington Moves to Permanent Showroom for October High Point Market
Furniture Industry News Update -
Furniture World Magazine
Upscale bamboo furniture specialist Greenington is moving to a new, permanent showroom in the IHFC for the October 13-18 High Point Market.
The company will be exhibiting in a 1,912-square-foot showroom located in Space 517 of the IHFC’s Hamilton wing.
“As we’ve grown, we’ve been on the lookout for the right permanent location in the IHFC,” said Yang Lin, president. “This new showroom is in a very good spot in the ‘big building,’ where our customers will be able to easily find us.”
Lin launched Greenington in 2006 after spending more than 10 years in the production of other high-quality bamboo products. The company’s line is produced in China by craftsmen “from the finest five-year-old Moso bamboo,” said Lin. “Since bamboo is a rapidly renewable resource that grows to maturity in five years or less, our line is very sustainable and environmentally friendly.”
The bamboo is harvested from managed forests, then treated and kiln-dried to a specific moisture content before heading into production, Lin added. “Our classic bamboo is 20 percent harder than oak, and our Exotic bamboo is 100 percent harder than red oak.”
Greenington’s line features a range of indoor furniture, including bedroom, dining room, occasional furniture, media centers, barstools and decorative screens. Styling ranges from transitional to contemporary, with pricing in the medium to upper-medium range. All products are made of 100 percent solid bamboo, with no MDF, plywood or other wooden material, said Yang.
The Exotic line features a rich, dark caramelized finish. Other finish choices include dark chocolate, nutmeg and dark walnut, as well as a natural caramelized tone.
At the October market, Greenington will introduce a dining, barstool and occasional collection in mixed media that combines bamboo with metal.
“This is an exciting new direction for us,” said Lin. “It’s a very high-end, modern look at an affordable price. As a leader in the bamboo segment, we’re always trying to give our retailers fresh products and styles to attract new business.”
Julie Messner, vice president of leasing for International Market Centers, said Greenington’s decision to lease a permanent space shows a “long-term commitment to the High Point Market and its continued growth. Having a permanent showroom will allow Greenington to establish some equity in their location, so buyers know where to find them each market.”
About International Market Centers: International Market Centers, L.P. (IMC) is the world’s largest operator of premier showroom space for the furnishings, home décor and gift industries. IMC owns and operates 11.5 million square feet of world-class exhibition space in High Point, N.C. and Las Vegas. IMC buildings in High Point include International Home Furnishings Center (IHFC), Showplace, Showplace West, 200/320/330 N. Hamilton, Market Square & Suites, Market Square Tower, Plaza Suites, Furniture Plaza, National Furniture Mart, Hamilton Market and 300 S. Main Street.
IMC’s mission is to build and operate an innovative, sustainable, profitable and scalable platform for the furnishings, home décor and gift industries. For more information on IMC, visit imcenters.com.
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