E.S. Kluft Promotes 4 Veteran Sales Executives

Furniture World News Desk on 10/31/2017

Newly appointed Executive Vice President of Sales, Dominick Azevedo will be responsible for all domestic and international sales of the E.S. Kluft and Aireloom brands.

Bedding manufacturer E.S. Kluft & Co. recently announced that it has promoted four veteran sales leaders to expanded roles in the company, most notably naming Dominick Azevedo to the new position of Executive Vice President of Sales. He will be responsible for all domestic and international sales of the E.S. Kluft and Aireloom brands. Azevedo will report to acting Chief Executive Officer Alain Rauh.

The other executives promoted to new roles, include: Howard Galant, to senior vice president of sales for the western U.S. and international business; Chad Megard to senior vice president of sales for the eastern U.S. and Canada; and Doug Kinde to vice president of national accounts. The three report to Azevedo.
Azevedo joined E.S. Kluft in 2015 after 13 years at Simmons to head national accounts and spearhead the company’s growing business with Macy’s and Bloomingdales. He also created the company’s very successful “Kluft University” training program for its sales representatives. As one of the company’s first sales representatives, Galant has been instrumental in growing the business to its current stature. Prior to his promotion, Galant was vice president of sales for the western region. He joined the company in 2010 as national vice president of sales. Laurent Boilly, vice president of international sales, will report to Galant.

Megard was formerly vice president of sales for the eastern region, credited with expanding the company’s business in that region to the size of its traditionally strong western U.S. business in less than five years. Prior to joining E.S. Kluft, Megard held sales leadership positions with Dormeo, King Koil, Spring Air and Serta. In his new position, Megard will continue to expand the company’s distribution in the east, while overseeing the work of Valerie Stranix, who heads sales in Canada.

Kinde was previously key account executive and joined the company in 2015. Prior to E.S. Kluft, Kinde worked with Simmons in product development. Kinde will be a great asset to David Long, vice president of marketing, as the company continues to enhance and develop new lines for Bloomingdales and Macy’s.

“We have an incredibly talented sales team. In the last five years, the team has grown the business well above the industry average and have established good and long-lasting relationships with many key retailers. As we continue to expand, we felt we needed a more structured matrix to provide better customer service and support,” said Rauh. “There is a wonderful esprit de corps, a way of doing things that is special to E.S. Kluft & Co. This magnificent sales team has a clear strategy that we see being scalable to further domestic and international growth.”

“We have a tremendously successful senior sales team, and I look forward to working more closely with each of them in my new role,” said Azevedo. “These talented men and women are the reason the E.S. Kluft and Aireloom brands have grown so dramatically. We will continue to support them as we further expand the brands and our service to current and future customers.”

More about E.S. Kluft & Company: Based in Rancho Cucamonga, Calif., E.S. Kluft & Company’s two brands are Aireloom and Kluft. Kluft is its most luxurious brand available through Bloomingdale’s and other prestigious retailers like Harrods. Future plans include international distribution of Aireloom, its iconic American luxury brand. Aireloom offers artisanal quality and legacy features such as, hand-tied coils and hand side-stitching in the best-in-class category. These quality designs feature cutting edge, patented production methods. To learn more about Kluft and Aireloom product lines, please visit www.KluftMattress.com and www.Aireloom.com.

More about The Flex Group: Kluft and Aireloom are owned by The Flex Group from Madrid, Spain. Founded in 1912, The Flex Group is the world’s top 10 global sleep products producer. It commands market leadership positions in Spain, Portugal, Brazil, Chile, the United Kingdom and the United States. The company is comprised of seven manufacturing companies with a total of nine production centers, three retail chains and 115 showrooms in seven countries. The Flex Group brands include Vispring, Kluft, Aireloom, ASTB and Flex.