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Hickory Springs Names Godfrey as Agency of Record

Furniture Industry News Update - Furniture World Magazine
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Article Summary: Hickory Springs will rely on Godfrey to create and lead a strategic communications program that supports the company’s multi-year growth and diversification objectives.


Hickory Springs Manufacturing Company, one of the nation’s largest integrated solutions companies and international supplier of components to the furniture, bedding, transportation and a growing number of diversified markets, announced the selection of Godfrey, a nationally ranked business-to-business marketing communications agency, as its agency of record.

With more than 50 manufacturing facilities in 16 states and China, Hickory Springs will rely on Godfrey to create and lead a strategic communications program that supports the company’s multi-year growth and diversification objectives.

“We are a company on the move,” said Hickory Springs President and CEO David Colburn. “While we remain focused on a tradition of service to the furniture and bedding industries, we are also looking to the future, tapping into our entrepreneurial culture and decades of experience in the engineering, design and manufacture of seating to diversify into new markets. In the transportation market, for example, Hickory Springs has established a reputation as a manufacturer of world-class seating for the school bus, golf cart and heavy truck industry. We’re excited to welcome Godfrey to our team and anticipate a partnership that will help us leverage the experience and success of the past to support and strengthen established markets while seizing new opportunities for growth.”

“As we continue to diversify into these new markets and market segments over the next five years, this partnership will enable us to meet our ambitious growth goals,” added Dwayne Welch, executive vice president and chief sales and marketing officer of Hickory Springs. “Godfrey’s deep branding and communications experience made them the best partner to strengthen our success within our existing and new market segments.”

Chuck Manners, president and CEO of Godfrey, noted, “Hickory Springs is a leading brand in the industry that has set the bar with high-quality and reliable products. We plan to build on their reputation and business strategy with a unified approach to marketing communications.”

About Hickory Springs Manufacturing: One of the North Carolina’s largest employers, Hickory Springs is a privately held company that brings together approximately 2,400 employees in more than 50 manufacturing plants in 16 states and China to serve a wide array of diverse customers and markets. Based in Hickory, N.C., the company has expanded its global presence and moved beyond core furniture and bedding markets to embrace new growth opportunities in transportation, healthcare, packaging and government sectors. Please visit www.hickorysprings.com for additional information.

About Godfrey: Godfrey is one of the leading business-to-business marketing agencies in the United States and a member of Worldwide Partners Inc. (WPI), the largest global network of owner-operated agencies. Godfrey offers research, strategic consulting, brand management, digital marketing strategy and execution, advertising, public relations, digital marketing solutions, lead management, measurement and the ability to implement cutting-edge technologies. For more information about the spectrum of services Godfrey offers, please visit the company website at www.godfrey.com.

Furniture World Magazine-Business solutions for furniture retailers

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