Quick Furniture Design Tip #10 From Uma Stewart: How to Draw Attention to the Newest Items in the Store
Furniture Industry News Update -
Furniture World Magazine
New items have a way of drawing attention to themselves, but when you want to make them extra noticeable use these tips…
A sure fire way to draw attention to your new items is to place them up front, near the entrance. This will get them noticed not only when customers enter the space, but also when they are leaving and make them think about it a second time.
If possible, try to create interesting displays that feature new merchandise. Instead of lumping all the new items together, think about which ones make sense together. If a new display is not possible then incorporate the new pieces with existing displays and draw attention to them by using signage and lighting.
Select sign holders that coordinate with the feel of the store and instead of using generic ‘sale’ stickers use something interesting and different. Also, use spot lighting to highlight the new pieces when possible and most importantly your staff should stay informed of new shipments and displays so that they can point customers in the right direction.
About Uma Stewart: Designer Uma Stewart has gained a following for her signature approach to interior design. Coined "low-toy luxury for the cultured life," this style perfectly captures the modern desire to live both the good life, as well as a life less ordinary. Every project is guided by a fundamental vision of light, space and clean lines. This than becomes the canvas for (ust the right mix of casual and dressed up furnishings, decor, and objects of personal expression to result in a space that is livable and worldly all at once.
Uma founded Furbish Home In 2006 to offer on inspiring showroom environment to the public, while continuing to work on a broad range of design projects with individual clients.
Now, in 2010 Uma launched an eponymous boutique firm, Uma Stewart interior Design, to offer the highest level of creativity and service to her growing design clientele. Uma's design work and showroom have been featured in New Jersey Monthly, New Jersey life. Domino, New Jersey Jewish News, and Mlllburn Short Hills Magazine. Uma's design blog, the Furbish Notes. Is widely read by design enthusiasts and professionals alike. In it Uma explores everything design, but also weighs in on the other passions in her life: writing, family, travel, art and photography, food and wine and more.
Before launching Uma Stewart Interior Design and Furbish Home, Uma worked as an acquisitions editor in book publishing and as a photo editor for a women's fashion magazine. She studied design at Parsons and NYU,and has done graduate work in communications and culture. For more information, visit http://www.furbishhome.com.
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