High Point Market to Offer Fashion Snoops Trend Program and Buyer’s Guide for Fall Market 2017
Furniture World News Desk on
8/31/2017
The High Point Market Authority (HPMA) recently announced that it has partnered with trend forecasting agency Fashion Snoops to provide market attendees with exclusive access to 2018 trend insights during Fall Market (October 14-18). This multi-faceted program will offer a trend presentation, trend team booth pop-ups around the market district, a digital trend report and a buyer’s guide.
The program will kick-off a day before the official opening of Fall Market on Friday, October 13, in the Universal Furniture showroom with a trend presentation titled “Culture to Product, A Forward Look into Spring 2018 Market Trends”. Featuring Home Interiors Creative Director, Jaye Anna Mize, this session will look ahead to 2018 and identify key cultural shifts that will drive consumer behavior and desire as well as product design.
“The home interiors market is having a moment. Consumers are experimenting, embellishing, and developing their eye for design faster than ever,” commented Mize. “The vast online retail movement has paved the way for personalization and convenience, as consumers crave to be involved and well educated about their purchasing decisions. These cultural trends will shape our world in the months to come, and understanding them now should help you make better buying decisions at Fall Market.”
Attendees at Friday’s presentation will receive the Fashion Snoops Buyer’s Guide to High Point Market, featuring trending Spring 2018 product examples from exhibitors at Market. They will also receive a free digital download of an in-depth trend report recapping the information shared at the presentation as well as trend insights not yet available to even Fashion Snoops subscribers. Immediately following the program, Universal Furniture and Steelyard will host a happy hour meet and greet event in the Steelyard Designer’s Lounge at Universal.
Market-goers unable to attend the presentation will have the opportunity to meet the Fashion Snoops team and pick up the trend report and buyer’s guide at several trend booth pop-ups around the market district. The first pop-up will occur on Saturday, October 14, in the pre-function area of the High Point Theatre from 2:30 p.m. – 4:30 p.m. in conjunction with the Keynote Series event featuring Drew and Jonathan Scott. A second pop-up will occur on Sunday, October 15, from 1 p.m. – 4 p.m. in the Phillips Collection showroom on the second floor of IHFC. For all pop-ups, the Fashion Snoops team will be on-hand, poised and ready to answer any trend inquiries visitors may have.
“We are thrilled to continue our partnership with Fashion Snoops and be able to share these in-depth trend reports with High Point Market attendees,” commented Tom Conley, president and CEO of the High Point Market Authority. “Their cultural and home trend expertise will allow our attendees to develop an even more in-depth understanding of upcoming trends, which will give them a real competitive edge.”
“The home furnishings sector is learning how to embrace and make use of trend forecasting information,” added Mize. “It is no longer a guessing game; our research tracks consumer behavior and cultural trends and our analysis connects the dots from cultural influence to product innovation.”
A preview of the Fashion Snoops trend insights is currently available on the “Products and Trends” page of the High Point Market website. Read the full article at
http://www.highpointmarket.org/products-and-trends/fashion-snoops-market-report.
More about the High Point Market Authority: The High Point Market Authority, www.highpointmarket.org, is the official sponsor and organizer of the High Point Market in High Point, N.C. Featuring an extensive selection of exhibitors spanning every category, style, and price point, and attracting tens of thousands of visitors from more than 100 countries twice each year, the High Point Market is the driving force of the home furnishings industry.
More about Fashion Snoops: Fashion Snoops (FS) is a global creative agency that helps brands and companies harness future trends and act on the opportunities they bring. FS provides consulting services to global fashion and consumer product brands, as well as SaaS solutions wired for creators - allowing them to create smarter. Most recently, the firm introduced FS White Space, an innovative platform that provides both the inspiration and structure new creatives need to find, express, refine and share ideas that turn into leading products. Headquartered in NYC, Fashion Snoops has clients and contributors in 50 countries around the globe. For more information, visit www.fashionsnoops.com.