"Never Cold Again" Heating System Is A Game Changer for Windermere
Furniture World News Desk on
8/27/2017
Mega/Windermere Motion reports over 140 stores are now featuring the Ultimate Power Recliner™ brand of power recline chairs introduced at High Point Market last April. “This has exceeded our expectations” said Dennis Valkanoff, Managing Director of Mega/Windermere Motion. “We’ve seen a lot of excitement among furniture retail dealers, This is because this new line of recliners has been built around research identifying that consumers will shop for recliners with more advanced features at retail furniture stores.
“For example, the exclusive “Never Cold Again” Heating system sales have been extremely popular. This state-of-the art technology provides the user the ultimate in heating comfort. Being able to offer a larger heating area including the legs has been a game changer. It’s just one of over 200 custom choices we make available. Plus, we have made sure the Ultimate Power Recliner brand is supported with a consumer-focused website as well as advertising materials to make it easy for retailers to promote it.”
According to Valkanoff, the Ultimate Power Recliners are able to turn more frequently, generating more profit on retail floors, because they blend existing features of an ordinary recliner with Windermere Motion’s legacy power lift and new technologies, providing a line of recliners appealing to the mass market. Select Ultimate Power Recliner Models include:
- Infinite Power Recline Positions
- Whisper Quiet Recline & Lift
- Power Adjustable Headrest
- Pocketed Coil Seating
- Zoned Heating
- Pet and Kid Friendly Performance Fabrics with a proven moisture barrier by Crypton®.
- Convenient USB Port in hand wands
- The Ability to Lift the sitter to a standing position if desired
- Emergency Battery Backup
- All of the Ultimate Power Recliner chairs also include one-year in-home warranty service.
“The consumer research has been confirmed by the sales from our retail partners that the consumer wants, and will pay for, a better product with the right features and benefits,” noted Valkanoff.
A unique dealer program has been established that offers additional incentives to retailers who become Ultimate Power Recliner dealers. The company says the consumer-focused website was launched to support the Ultimate Power Recliner brand, www.UltimatePowerRecliner.com, making it easy for consumers (and dealers) to learn about the benefits of the recliners. The site includes a “Chair Fit Guide.” as well as “Find a Dealer” functions. The “Chair Fit Guide” enables a website visitor to enter some personal preferences and then shows the visitor specific chairs that may most suit their needs. The company is now in the process of adding a Dealer portal that will enable dealers to download pictures and advertising materials to promote the brand.
For more information, visit
www.ultimatepowerrecliner.com
More about Windermere: Windermere has 4 warehouse locations around the country to serve, on a ‘just in time” basis, the furniture retailer. Most, if not all of the chairs they produce are in stock, ready to ship same day or next day. All products are made to the highest quality standards. Windermere conducts extensive testing of all its chairs to meet and exceed federal requirements and retains replacement parts for up to 7 years.
Windermere Motion /Mega Motion is the furniture division of Pride Mobility. Pride Mobility is one of the largest suppliers of power recline/lift chairs and mobility scooters in the world.