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Quick Furniture Design Tip #9 From Uma Stewart: Appeal To All Your Customer's Senses.

Furniture Industry News Update - Furniture World Magazine
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Article Summary: Don't forget that customers can be influenced by subtle cues in displays supplied by the careful selection of scent, music and texture.



Uma Stewart


Some furniture retailers often think that customers have just two senses; sight and hearing. That is, they believe that customers want to see the furniture style they are looking for, and hear a price that is competitive.

Style and price are important, but to really create an environment where people get excited about buying, consider appealing to all of their senses. Make display spaces smell fresh by lighting soft, lightly scented candles or adding scented furniture polishes. Shoppers are always drawn to scents that appeal to taste, so opt for a mint, or citrusy fragrances.

Your displays should also contain a variety of textures that appeal to both sight and touch in your furniture and accessories. Combine plush velvets and smooth silks with wood, metal and stone elements to achieve a well-rounded textural experience.

Draw your customers into the buying experience by playing carefully chosen music in your retail spaces. But, instead of tuning into a radio station, let customers hear sounds that coordinate with the aesthetic of your store or even a department within your store. For instance, if you carry a lot of French inspired furniture pieces play some French pop music in the background. Use your imagination and coordinate displays with music that is casual, contemporary, formal or chic.

Last, but certainly not least, grab shopper’s attention by creating beautiful, clean, clutter free displays that shoppers will want to stop and look at.

About Uma Stewart: Designer Uma Stewart has gained a following for her signature approach to interior design. Coined "low-toy luxury for the cultured life," this style perfectly captures the modern desire to live both the good life, as well as a life less ordinary. Every project is guided by a fundamental vision of light, space and clean lines. This than becomes the canvas for (ust the right mix of casual and dressed up furnishings, decor, and objects of personal expression to result in a space that is livable and worldly all at once.

Uma founded Furbish Home In 2006 to offer on inspiring showroom environment to the public, while continuing to work on a broad range of design projects with individual clients. 

Now, in 2010 Uma launched an eponymous boutique firm, Uma Stewart interior Design, to offer the highest level of creativity and service to her growing design clientele. Uma's design work and showroom have been featured in New Jersey Monthly, New Jersey life. Domino, New Jersey Jewish News, and Mlllburn Short Hills Magazine. Uma's design blog, the Furbish Notes. Is widely read by design enthusiasts and professionals alike. In it Uma explores everything design, but also weighs in on the other passions in her life: writing, family, travel, art and photography, food and wine and more.

Before launching Uma Stewart Interior Design and Furbish Home, Uma worked as an acquisitions editor in book publishing and as a photo editor for a women's fashion magazine. She studied design at Parsons and NYU,and has done graduate work in communications and culture. For more information, visit http://www.furbishhome.com.


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