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Mattress Firm and Protect-A-Bed Launch Back to School Campaign

Furniture Industry News Update - Furniture World Magazine
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Article Summary: Companies team up to help raise awareness for the health and academic benefits of a good night’s sleep.


As American families and students prepare for the start of a new school year, Mattress Firm, the nation’s largest mattress retailer, has teamed up with Protect-A-Bed to help raise awareness for the health and academic benefits of a good night’s sleep.

According to The National Sleep Foundation, school-aged kids from 5-12 years old need 10-11 hours of sleep each night to meet th e demands of academic and extracurricular activities. In teenagers and young adults, 8.5 to 9.25 hours of sleep is critical to optimal school performance. Poor or inadequate sleep can lead to mood swings, behavioral problems such as hyperactivity and cognitive problems that impact their performance in school. According to a study by the Journal of Sleep Research, students 11–14 who obtained lower levels of sleep exhibited lower self-esteem and grades, and higher levels of depression.

Interestingly, it’s not only the quantity of sleep that matters; quality matters too. The Better Sleep Council estimates that nearly 70 percent of old beds are handed down, often repeatedly, to children. Parents will upgrade to a new mattress set but their kids often sleep on beds that are 10 years old or more. The Better Sleep council advises that old mattresses should be replaced. A poorly constructed mattress or a mattress that is beyond eight years old often fails to support the body, causing muscle aches and fatigue.

“At Mattress Firm, we are committed to helping our customers get a good night’s sleep, and part of that commitment is educating them about the importance of replacing a mattress every eight years,” said Steve Stagner, President and Chief Executive Officer at Mattress Firm. “As students start the school year, it’s a good time to think about the age of their mattress. Newer mattresses provide optimal support that can help the body feel rested and refreshed in the morning, leading to better physical and mental performance all day long.”

Mattress Firm’s Back to School partnership with Protect-A-Bed, the leading provider of bedding protection products, is focused on raising awareness of the importance of a healthy and comfortable sleep environment. “Unprotected mattresses, especially in a dormitory setting, can absorb dust mites, germs and bodily fluids after many years of different people using the mattresses,” said James Bell, Chief Executive Officer at Protect-A-Bed. “Protect-A-Bed mattress encasements and protectors, create a layer between students and what’s lurking in their mattresses, to create a more hygienic sleep environment.

Furthermore, according to Bell, mattress protection will prevent additional damage to the mattress in the event of an accident. Student-caused damage to a mattress results in damage fees at many colleges and universities.

To celebrate the Back to School season, Mattress Firm and Protect-A-Bed are hosting the Sleep Smart sweepstakes during the month of August. Students and parents can “like” the Mattress Firm and Protect-A-Bed Facebook pages, share back to school sleep tips, and register to be eligible for weekly mattress protection giveaways. On August 31, one grand-prize winner will be selected at random to win a bedding protection kit and a $500 Visa gift card. More details on how to enter are available at www.Facebook.com/ProtectABed.

For students and families looking to purchase a bed or mattress protection during the month of August, Mattress Firm is holding Back-to-School sales in stores nationwide. Faculty, staff and alumni are also eligible for special discounts and pricing.

About Mattress Firm: Houston-based Mattress Firm (NASDAQ: MFRM) is a high growth specialty retailer, recognized as one of the nation’s leading specialty bedding companies, offering a broad selection of both traditional and specialty mattresses, bedding accessories and related products from leading manufacturers. With more than 1000 stores across 28 states, Mattress Firm has the largest geographic footprint in the United States among multi-brand mattress specialty retailers. Mattress Firm offers customers comfortable store environments, guarantees on price, comfort and service, and highly-trained sales professionals. More information at www.mattressfirm.com

About Protect-A-Bed®: Protect-A-Bed offers consumers a complete line of protective bedding products because every mattress needs protection. Now selling in 35 countries for over 30 years, the company is a worldwide leader in mattress protection innovation. Protect-A-Bed products help create a dry, hygienic, bed bug free and anti-allergy sleep zone while protecting the mattress warranty. The company developed the proprietary Miracle Membrane® and patented BugLock® with SecureSeal® and three-sided zipper system. Protect-A-Bed products are listed as Class 1 Medical Devices with the Food and Drug Administration, Health Canada, and have received the Good Housekeeping Seal. For more information, visit www.protectabed.com

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