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Habersham Relocates High Point Showroom; Launches Corporate Training/Design Center

Furniture Industry News Update - Furniture World Magazine
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Article Summary: Habersham is relocating its showroom in the Market Square building from its long-standing location on the main level, to space 191.


In an effort to significantly enhance its dealer/designer training capabilities and high-end client service offerings, Habersham has announced plans to convert its existing design studio near corporate headquarters in Toccoa, GA into a full-scale training/design center. As part of the streamlined company focus, Habersham is also relocating its showroom in the Market Square building in High Point, NC – from its long-standing location on the main level, to space 191. The new showroom will open during the Fall 2012 High Point Market.

“

In recent years we’ve invested in a number of factory and operational improvements that have dramatically expanded our custom furniture and cabinetry capabilities,” says Matt Eddy, CEO, Habersham. “As the trade and higher-end consumer audience for our custom offerings has grown, so too has demand for the detailed product training and high-touch customer service the custom segment requires. By consolidating and redirecting some of our resources, we’ll be able to build a destination training and design center that not only arms our dealer/designer base with the tools and knowledge they need to effectively explain and sell the line, but it will also provide a showplace to meet with VIP customers, as well as a host of other programs we plan to develop.”

Located just a few miles from the main Habersham factory, the design studio was originally built to house offices and studio space for the company’s artisan and design team. The factory expansions/improvements have since created space for the team to move into the main plant, opening up the opportunity to redesign and expand the design studio. Plans call for a complete build-out of the space to showcase a variety of Habersham kitchen, master bath, master closet and other cabinetry designs, as well as a number of the line’s top-selling and prototype furniture styles. In addition, the space will also include various meeting spaces outfitted with finish samples, training tools, computers for demonstrating CAD and other renderings and more.

The company’s new High Point showroom will continue to be the launching pad for new furniture introductions and a showplace for some of the company’s latest custom cabinetry and furniture innovations. 

“The new High Point showroom will be more boutique in style,” explains Habersham President Tom Skipper. “Showcasing all elements of Habersham’s capabilities, it will offer an enticing footprint for stand-alone retail or in-store boutiques. Designers will find it easy to work and refreshingly creative.”

“We think there will be great synergy between the two spaces,” adds Eddy.

“The High Point showroom will continue to offer a broad overview of our latest designs and classic best-sellers while the new design and training center invites our customers to go deeper -- learning how to truly maximize the sales potential the line offers and, ultimately, expand their business with us. We’ve only scratched the surface of the opportunities we think the new training/design center will provide. Our sales representatives can bring their VIP trade customers here. Our trade customers can bring their key clients here. We’ll be able to develop and host individual training programs custom-tailored to the specialized needs of our customers…the list goes on and on.”

Looking forward, Eddy says the company is also exploring other avenues to continue building business for its upscale custom offerings, including potential participation in trade shows that exclusively target the higher-end market.



ABOUT HABERSHAM
: Celebrating 40 years in business, Toccoa, Georgia-based Habersham is a leading manufacturer of custom kitchen and bath cabinetry, hand-painted/styled showpiece reproductions and original, copyrighted furniture designs. The Habersham line features a full line of fine, unique furniture designs in numerous hand-styled finish options. The company’s expansion into kitchen and bath cabinetry and other custom cabinetry/furniture options in recent years allows consumers to choose from residential furniture designs, unlimited finish options and styles, and cabinetry to create lovely looks that flow throughout the entire home. For more information, visit www.habershamhome.com, call 1.800.HABERSHAM or 706.886.1476.


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