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BrandDirect Changes Name to Nationwide East

Furniture Industry News Update - Furniture World Magazine
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Article Summary: Longtime division of nationwide marketing group updates its identity.


With some 700 Member companies throughout 20 eastern and southeastern states, BrandDirect will now be known as Nationwide East. According to Group Director Murray Provine, “We’ve been a division of Nationwide Marketing Group since the late 90’s and as the Nationwide brand has become dominant throughout North America it’s become more important to make sure our vendors, members and prospects understand our close relationship. This change is in name only. All of the staff, vendors and membership will remain the same.”

Group Co-director Dave Robison added, “Nationwide recently acquired Canada’s leading buying group to form Cantrex Nationwide. The resulting $14 billion in appliance, electronics, furniture, bedding, photo and flooring sales make the group larger than all competitors in North America combined. That influence has resulted in unmatched buying power and member services. We just want to make it clear that our members support that volume that those advantages are also our members’ advantages.”

“We really like the idea. Each division controls its own branding, so we’re honored that Murray, Dave and his team have chosen to identify more closely with the Nationwide Marketing Group identity,” commented Nationwide CEO Robert Weisner.

Members of Nationwide East will join thousands of members and vendors this August 19-22 in Washington DC, at Nationwide’s PrimeTime! member conference and buying show for the formal announcement of the new identity. For more information contact Howard Khouri, hkhouri@nationsbranddirect.com.

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