- Sleep segment in Hall 9 already booked out
- imm cologne is the leading fair for the European mattress industry
- Exhibitors’ party on Tuesday set to be the event for the sector
For the German and European mattress industry, the imm cologne is the most important trade fair of all: besides being a meeting point where trade visitors from the sector can inform themselves about what’s new on the market, it also reaches interested consumers during the Public Days. As a result Hall 9, which is home to the Sleep segment, is already booked out long before the trade fair gets underway. As in previous years, the German Mattress Industry Association (Fachverband Matratzen-Industrie) will be presenting itself in the centre of the hall, where it will be providing visitors with manufacturer-neutral advice on the topic of sleep and hosting the sector’s meet@sleep event.
The average German sleeps a good seven hours per night – and thus spends more time in bed than on his sofa or cooking. Consumers therefore have good reason to invest in the purchase of mattress and bed systems that are suited to their individual requirements. This trend is very clearly reflected in the number of mattress and bed manufacturers who have registered for the imm cologne, where they can reach trade visitors and consumers at one and the same event. An increase in first-time enquiries from interested manufacturers and increased demand for more space from long-standing exhibitors – the Sleep segment is more successful than ever before. A full half-year before the trade fair gets underway, Koelnmesse and Vice President Trade Fair Management Frank Haubold are having to tell would-be exhibitors: “Sorry, we’re booked out”. The Hilding Anders Group will be returning to the trade fair with a joint booth. It will be joined by well-known German manufacturers such as ADA Möbelfabrik, Badenia Bettcomfort, Diamona, Fey, Otten, Rummel-Matratzen and Schlaraffia. And many foreign companies, including Auping, AKVA Waterbeds and Joka, are banking on the imm cologne as well. Frank Haubold: “In order to be able to accept all the enquiries we’ve had from exhibitors, we would have needed one third more space. We would love to be able to satisfy everyone’s requests, but unfortunately we’re having to put any new enquiries on the waiting list for the time being. For us as trade fair organisers, the strong demand is a huge success, and that is due in no small part to the great support and commitment of the German Mattress Industry Association.”
Thomas Bußkamp, CEO of Badenia Bettcomfort, sees three main reasons for the great attractiveness of the trade fair: “Because of its international orientation, the imm cologne is an interesting platform for our group of companies when it comes to making contact with new customers and suppliers from abroad. On top of that, it is playing an increasingly important role for us because our product portfolio is making clear steps in the direction of the furniture segment. And last but not least, the booth of the German Mattress Industry Association provides an ideal meeting place for the sector.”
As in previous years, the Essen-based association will be occupying the centrally located Sleep Lounge in Hall 9. CEO Dr. Ulrich Leifeld sees it as an optimal addition to the exhibitors’ booths: “We provide totally neutral, comprehensive information about healthy sleep and mattress variants, as well as ideas for retailers. Our goal is to inform rather than to sell, and visitors appreciate that.” On the exhibitors’ side, this is confirmed by Klaus Neudecker, CEO of Rummel-Matratzen: “This space is a kind of marketplace; you meet suppliers, customers and competitors and can swap ideas and opinions on neutral ground. That promotes communication and creates a good atmosphere.” Thomas Bußkamp adds: “The association’s booth is an important meeting point and, thanks to the informative programme, including the meet@sleep party on the Tuesday of the trade fair, is very definitely an attraction for visitors.” meet@sleep is the event where manufacturers, suppliers and store owners from the sector can meet to exchange views in an informal atmosphere. Guests can look forward to some culinary and musical highlights as well.
imm cologne // LivingKitchen will be held from 14th to 20th January 2013.
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