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FurnitureCore.com Adds Design Cliq© To Its Offering of Applications

Furniture Industry News Update - Furniture World Magazine
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Article Summary: Design Cliq© attracts and holds consumers visiting the retailer’s website through a tested series of Style Preference Quizzes.


FurnitureCore.com, an industry portal for information and applications which improve retailer and manufacturer performances, announced the addition of DesignCliq© to its family of applications. Design Cliq© is a patent pending Internet Marketing process with the tagline “New Ways to New Customers.”

Design Cliq© attracts and holds consumers visiting the retailer’s website through a tested series of Style Preference Quizzes. Compared with the typical 4% Internet registration rate, 39% of consumers who start a Design Cliq© Quiz will register their names, email addresses, and zip codes. Upon registration, they are then shown room photos of the Retailer’s products in their specific style preferences and are signed up for a long-term series of helpful home tips and personalized product information. Results show that Design Cliq© registrants purchase 17% of the time and at an average of 29% more than the retailer’s average purchase ticket. The bottom line – Design Cliq© is an advertising approach that costs less than 50% of the industry average.

Fred Starr, former President/CEO of Thomasville Furniture Industries and Natuzzi Americas, is the founder of Design Cliq©. ‘’This is an Internet Marketing concept, which has been tested for over two years with major retailers. We’re grateful to Haverty’s, Slumberland, Belfort Furniture, and Nebraska Furniture Mart for all their support,’’ says Starr. ‘’Combined with FurnitureCore’s analytics, we can now prove that Design Cliq© produces sales and establishes a new, loyal customer base. We’re especially pleased to see that 83% of our registrants are new customers.’’

Bob George, President of FurnitureCore, states, ‘’Design Cliq© captures the long-discussed potential of the Internet. We know that 73% of consumers visit the Internet before shopping, but until Design Cliq© these likely purchasers were mainly anonymous. Now Design Cliq© engages them early and continues to inspire them by understanding that their real purchase motivators are Style and Performance, not Price.’’

More information can be found at www.furniturecore.com under the Advertising tab or request a contact by calling FurnitureCore at 1-800-826-8868.

Furniture World Magazine-Business solutions for furniture retailers

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