Protect-A-Bed® Opens New Las Vegas Showroom
Furniture Industry News Update -
Furniture World Magazine
The 5,100 square foot state-of-the-art showroom features the entire Protect-A-Bed product line-up in an interactive, consumer-friendly way.
Protect-A-Bed®, a provider of bedding protection products has opened a new product showroom at Las Vegas Market (July 30 – August 3).
The 5,100 square foot state-of-the-art showroom features the entire Protect-A-Bed product line-up in an interactive, consumer-friendly way. Located on the 9th floor in Building B (Room 918), the showroom’s centerpiece is the “Protect-A-Bed Experience,” which includes hands-on demonstrations of product benefits and features.
“Our customers can experience how Protect-A-Bed products address sleep concerns, which will help them better understand why our products are essential items to carry,” says James Bell, CEO. “Our merchandising display units and interactive racks will also be on display to show customers how they can use these successful selling tools at their retail locations.”
Protect-A-Bed’s display units offer in-depth product information through streaming videos, product samples and demos, as well as displays information available for consumers to take with them. “Our customers are pleased with the way the unit showcases the benefits of a healthy sleep zone,” Bell says. “It’s become a powerful tool to help retail sales associates showcase their products.”
Since opening their first showroom at Vegas Market, Protect-A-Bed’s international footprint has expanded to include a presence in 35 countries. “An international wall features our different products and packaging in the countries where our products are sold,” Bell explains.
The showroom also includes three private meeting rooms, two lounge areas for customers to relax, and a full-service bar for cocktail hours on Monday, July 30 and Tuesday, July 31 from 4:30 p.m. – 6:30 p.m.
“Overall, we wanted the showroom to feature everything Protect-A-Bed has to offer in a relaxing, enjoyable and inviting environment,” Bell says. “We also envision it as a nice reprieve for people to escape the chaos of Market.”
About Protect-A-Bed®: Protect-A-Bed offers consumers a complete line of protective bedding products because every mattress needs protection. Now selling in 35 countries for over 30 years, the company is a worldwide leader in mattress protection innovation. Protect-A-Bed products help create a dry, hygienic, bed bug free and anti-allergy sleep zone while protecting the mattress warranty. The company developed the proprietary Miracle Membrane® and patented BugLock® with SecureSeal® and three-sided zipper system. Protect-A-Bed products are listed as Class 1 Medical Devices with the Food and Drug Administration, Health Canada, and have received the Good Housekeeping Seal. For more information, visit www.protectabed.com.
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