Broadening its mattress portfolio, Kingsdown Inc. announced that it is making a bold move to grow its namesake brand with both new luxury and value offerings. A trio of collections to debut in Las Vegas, Tradition®, Select and Passions™, will add a variety of constructions, comfort feels and styling options to the company’s already extensive lineup.
Featuring a return to high quality luxury comfort, Kingsdown introduces its Tradition® Collection, a new high-end innerspring line offering the expert craftsmanship for which the company is known. Tradition achieves maximum, long-lasting comfort with individually wrapped coils, layers of premium quality organic cotton, wool, and silk as well as a tier of gel and the industry’s best visco foam.
Appealing to the “traditional” consumer, this model features conventional styling with side tufting for a bit of added flair. With a return to luxury pricing, Tradition retails for $2,999 to $12,999 in queen.
Kingsdown’s new Select line marks the company’s entry into the luxury foam category. High-end with modern styling, Select models pair the highest quality foam on the market with the industry’s newest innovative materials. Utilizing premium quality foam cores assures these luxury mattresses both flex and conform to each body’s unique needs. Featuring smooth top, designer euro styling to appeal to a younger consumer, Select mattresses are available with retail pricing from $2,999 to $12,999 in queen.
Filling a void in the marketplace for high performance mattresses offered at a value price point, is the new Passions™ line. Featuring famous Kingsdown quality, select models will provide the cooling benefits of gel-infused visco foam along with wrapped coils for contoured support. The collection offers new designer euro styling as well as modern, hybrid styling options. Popularly priced for mass appeal, Passions retails for $799 to $1,699.
“These new lines allow retailers to extend their reach in the marketplace. Our smart pricing that caters to both the mainstream and luxury consumer is combined with a wide range of a new looks and comfort feels designed to also attract those with both traditional and modern tastes,” said Kingsdown President Frank Hood. “While we always have the consumer in mind when crafting a new collection, we also know that a variety in mattress lines helps retailers to cast a wide net and capture additional business.”
Kingsdown’s newest collections can be viewed at the company’s showroom located at B-1300.
Kingsdown, Inc. founded in 1904 and headquartered in Mebane, North Carolina, USA is a manufacturer of premium mattress systems serving leading retailers across the United States and in more than 20 countries. Each product is manufactured using handcrafted techniques combined with state‐of‐the‐art research, materials and equipment. Research and development, training and distribution facilities, as well as two manufacturing facilities, are also headquartered in Mebane. International offices are located in Bangkok, Thailand and Tokyo, Japan. Additional manufacturing and distribution centers are located in Winchester, VA; Muskogee, OK; Lakeland, FL; Stockton, CA; Toronto, Calgary and Vancouver, Canada; Derby, United Kingdom; Kuala Lumpur, Malaysia; Istanbul, Turkey; and Melbourne, Brisbane and Perth, Australia. For more information, visit www.kingsdown.com
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