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E.S. Kluft Expands airegelle™ Collection With Introduction Of “Aireloom Devereaux Hybrid”

Furniture Industry News Update - Furniture World Magazine
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Article Summary: Company maximizes cooling benefits of gel with new euro styling.


Following its successful entry into the gel category in 2012, E. S. Kluft & Co. announced it will expand its “airegelle™” collection, featuring high performance gel technology, with the unveiling of the Aireloom Devereaux Hybrid at the upcoming Las Vegas Market, July 30 – August 3.

Kluft’s latest addition to the luxury mattress category will feature individually wrapped coils paired with gel-infused foam, eliminating pressure-point pain and minimizing motion transfer by providing localized support.

The distinctive Devereaux will feature smooth top, non-quilted all euro styling to bring the sleeper in closer contact with the gel to better experience its cooling benefits and supportive properties that conform to the body.

“When we developed airegelle™ we realized that one type of gel was not sufficient to use across all products, so we created different feels for different models. We used the same custom concept when creating the Devereaux’s smooth, euro styling. While Kluft is renowned for its plush hand-tufting, we understand that the cooling benefits of gel are amplified with closer contact, which prompted us to create this distinguishing design,” said E.S. Kluft & Co. President and Owner Earl Kluft.

Pricing for the Aireloom Devereaux Hybrid ranges from $3,700 to $4,200 in queen.
To experience the new Aireloom Devereaux Hybrid, visit the E. S. Kluft & Co. showroom at booth C-1524

About E. S. Kluft & Co.: In 2004, third-generation mattress maker Earl Kluft founded E. S. Kluft & Co. and created the next hallmark of luxury bedding. Kluft’s Aireloom® designs offer artisanal quality and legacy features such as hand-tied coils and hand side-stitching. Kluft lines feature the most advanced materials, patented designs, and technologies available in the world, including the highest quality Belgian jersey knits and damask fabrics, English nested coils, New Zealand Joma wool, natural Talalay latex, airegelle™, bio-based foams, and natural and eco-friendly fibers. Kluft is available in more than 350 select U.S. retailers and internationally. To learn more, visit www.kluftmattress.com and www.aireloom.com.

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