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Pure LatexBLISS Appoints Former Furniture Retail Head To Lead Southwestern Sales Division

Furniture Industry News Update - Furniture World Magazine

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Pure LatexBLISS, one of the fastest growing international luxury mattress brands, reported that it has appointed Steve Baumberger to lead sales for the company’s growing southwest division.
Baumberger joins PureLatexBLISS with over 20 years of sales experience. Prior to Pure LatexBLISS, Baumberger served as a senior territory manager for International Bedding Group where he was responsible for spearheading sales growth in Southern California. Prior to that post, he was president of Baumberger’s Furniture from 1997 to 2007. Baumberger is credited with tripling the company’s revenue in only a few years. He first joined the family business in 1992 as a sales representative and assistant manager. Previously, Baumberger held a sales management position at Bassett Furniture in Irvine, CA, covering the Southern California territory.

“Steve brings over 20 years of sales experience with a superior understanding of mattress retail, sales management, merchandising and sales training. His extensive industry insight makes him the ideal person to build our business in the southwest,” said Pure LatexBLISS President, Kurt Ling. “We continue to hire seasoned executives with specific sales backgrounds and a deep understanding of the sleep products industry to support our strategic growth plan.”

Baumberger received his bachelor’s of arts degree from Indiana University. He currently resides in Ladera Ranch, CA with his family.

About Pure LatexBLISS: Atlanta-based Pure LatexBLISS is one of the fastest growing luxury mattress brands in the world, manufacturing and marketing ultra premium mattresses made with the finest components available and delivering unprecedented value. When founded, Pure LatexBLISS used contract manufacturers and logistics partners. The team was made up of four people, all friends who had worked together at Simmons. Today, the company does business in 14 countries and recently expanded from one fabrication site and warehouse in Atlanta to four with regional distribution centers in the United Kingdom, France, Canada, Atlanta, Miami, Phoenix, Texas, Connecticut, and Portland (OR). For more information, visit www.latexbliss.com.

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