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DeCoro Expands North American Sales Team

Furniture World News


DeCoro, a leading international furniture manufacturer, announced the appointment of  five regional sales representatives in North and South America to lead the introduction of the 2012 furniture collection. Known for its unique offerings and quality craftsmanship of Italian leather furniture.

³We¹ve recruited talented individuals who will help make DeCoro¹s return to the North and South American markets successful, said Founder Luca Ricci ³With each sales representative leading a targeted region, we hope to increase brand awareness throughout Canada, the United States and South America.

Allen King will be responsible for the major retail and dealership accounts in the United States. With a proven track record in marketing and sales, King will work closely with major dealers to develop products and programs that fit their needs.

"King has a vast knowledge of the home and furniture industry and is an expert in marketing trends and styles," Ricci said. "His dual experience in management and marketing is essential and we¹re excited about DeCoro¹s return to the United States."

Along with King, DeCoro has appointed Mannie Bains and Perry Minouk to head the western Canadian and eastern Canadian sales teams, respectively.

DeCoro, the first international sofa manufacturer in Cambodia, was founded in 1997 by Ricci. Born in Italy, Ricci built DeCoro around a simple premise: Deliver high-quality Italian leather furniture at affordable prices. The 2012 collection, which will be sold in retail stores this fall, upholds this mission by giving consumers a variety of choices. 

About DeCoro: Founded in 1997, DeCoro quickly established itself as a global player, as one of the most highly-renowned brands in the Italian-leather furniture industry. It produces the finest quality, superior-designed products at the best possible price. It opened a new state-of-the-art manufacturing facility in Phnom Penh, Cambodia, the first of its kind in Cambodia. It has been also the first international sofa manufacturer in China followed by many. The company also partners with Amici dei Bambini Assn., a nonprofit organization that helps find adoptive families for children in orphanages. DeCoro donates 75 cents to the group¹s efforts in Cambodia for each item it produces. To learn more about DeCoro, visit: www.decoro.com.

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