Recent Furniture Fact Survey finds 56% of shoppers browse for furniture inspiration online.
Furniture World News Desk on
11/29/2016
The search for a suitable sofa or comfy chair must start somewhere – according to the recently completed Alliance Data’s Furniture Facts Survey, 56 percent of shoppers browse for furniture inspiration online before hitting the aisles, while 74 percent start in the store to find the perfect piece. I thought you may be interested in covering this, or other interesting findings from the survey, such as the following:
- BROWSERS VS. BUYERS – 51 percent of survey respondents browse for furniture to get ideas for what they would want, while 49 percent only shop for furniture when they need something specific and are prepared to make a purchase
- CASH OR CREDIT? – 22 percent of consumers pay for their purchases with a store credit card, with a surprising 29 percent paying with a debit card
You can read the survey (download pdf file)
here.
More about Alliance Data: Alliance Data® (NYSE: ADS) and its combined businesses is a leading global provider of data-driven marketing and loyalty solutions serving large, consumer-based industries. The Company creates and deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer behavior while driving business growth and profitability for some of today’s most recognizable brands. Alliance Data helps its clients create and increase customer loyalty through solutions that engage millions of customers each day across multiple touch points using traditional, digital, mobile and emerging technologies. An S&P 500 company headquartered in Dallas, Alliance Data and its three businesses employ approximately 14,000 associates at more than 80 locations worldwide. Alliance Data was named to FORTUNE magazine’s 2014 list of World’s Most Admired Companies.