A strong proponent of effective visual merchandising programs, Pure LatexBLISS™ announced that it will add additional elements to its evolving point-of-purchase (POP) solutions at the upcoming Las Vegas Furniture Market. The company will have design consultant, Marty Walker, former vice president of visual merchandising for Pier 1 Imports, on-hand to help retailers create an ideal layout of their retail space and incorporate the Pure LatexBLISS POP solutions to their showroom floors. For the first time, retailers can start planning their store layout at the time they place the order and will actually be able to leave market with design layouts in hand. The company will also introduce a customizable POP solution designed to increase a sales ticket through bedding accessories.
“Industry research shows that a visually appealing showroom floor maximizes sales. In addition to creating top-notch products, we provide our retail partners with a high-impact marketing strategy to increase the average ticket number,” said Pure LatexBLISS President Kurt Ling. “Marty Walker’s floor layouts are the best. He has helped Pier 1 become one of the most successful retailers in the country. From branding our products with eye-catching POP materials, to prominently introducing the latex category into their store, or creating an entire shop-in-shop experience, Marty can help them create the best environment for optimal retail results. By bringing him to market, we are offering our customers expert insight on the ways to best present our merchandising elements to their showroom floors.”
In addition to the company’s current custom pillow and topper display and the recently introduced “bliss theatre,” Pure LatexBLISS has developed a “CustomFIT” end-of-bed POP solution that shows consumers how to customize a mattress for better sleep. The new display shows images of beds with and without toppers to demonstrate how adding a two- or three-inch topper can personalize the mattress to create a medium or plush feel.
Atlanta-based Pure LatexBLISS is one of the fastest growing luxury mattress brands in the world, manufacturing and marketing ultra premium mattresses made with the finest components available and delivering unprecedented value. When founded, Pure LatexBLISS used contract manufacturers and logistics partners. The team was made up of four people, all friends who had worked together at Simmons. Today, the company does business in 14 countries and recently expanded from one fabrication site and warehouse in Atlanta to four with regional distribution centers in the United Kingdom, France, Canada, Atlanta, Miami, Phoenix, Texas, Connecticut, and Portland (OR). For more information, please visit www.latexbliss.com
Furniture World Magazine-Business solutions for furniture retailers