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Elegant Lighting To Relocate Main High Point Market Showroom

Furniture World News Desk on 9/23/2016


Elegant Lighting, a provider of designer lighting and home furnishings, reports that it will be expanding prior to this year’s High Point Market to its own freestanding showroom. For five years, Elegant Lighting has been showing in the main building at High Point Market in the International Home Furnishings Center (#IHFC H445).

The new 10,000 square foot space, located at 118 West Commerce Ave, High Point, NC 27260 (on the walking path between IHFC and Market Square), will introduce a preview of two new collaborative collections developed in partnership with Donna Moss and Erinn V. along with 500 other brand new SKUs in both lighting and décor.

A Grand Opening Party will be held on Saturday, October 22, 2016 from 6-10pm to introduce the new facility. All those who will be badged market attendees are invited to RSVP on our Facebook page. Attendees are encouraged to dress in colors of the rainbow to represent the colors when light travels.

“We are so happy to purchase our own real estate in High Point,” said Elegant Lighting owner, Ben Mai. “I knew it was time for us to have our own space, bar, and hospitality entertainment areas. Going from 2,500 square feet in IHFC to 10,000 square feet will be nice and it will give our customers more room to shop and enjoy our light fixtures. International Market Centers will remain a trusted partner as we are keeping our showroom in IHFC and another in Las Vegas at the Las Vegas Design Center.”

In conjunction with the move, Mai has retained well-known industry branding and experiential marketing firm Tasker Agency to refresh the Elegant Furniture & Lighting brand. The digital experience at ElegantLighting.com is being developed by industry digital and social media agency PuTTin’ OuT.

“Elegant Lighting is respected in the industry for its successful product line of affordable fine mirrored furniture and trending lighting. It will be awesome to see the reaction of market-goers when they see the transformation to the new Elegant Furniture & Lighting brand,” said Tasker Agency Founder Christi Tasker. “The showrooms and visual identity, both in person and online, will be completely updated and perfectly in sync.”

According to Tasker Agency, the new Elegant Furniture & Lighting brand overhaul will include a new logo, pattern, updated showroom designs, and a complete revision of the website. The updated Elegant Furniture & Lighting digital media and public relations strategy will promote a truly luxury shopping experience for customers.

“I flew to China to meet with the Elegant Furniture & Lighting production team, and was very impressed with their skill and manufacturing capabilities,” added Tasker. “It’s clear that they have tremendous respect for Ben Mai and are dedicated to producing the highest quality home furnishings. We’re thrilled to be working with Ben, a consummate businessman with refined tastes who puts a smile our faces every time we see him. We are dedicated to ensuring the complete marketing success of Elegant Furniture & Lighting, and are excited about the brand relaunch, which will officially take place at High Point Market in October with the Grand Opening Party.”


More about Elegant Furniture & Lighting: Elegant Furniture & Lighting is a manufacturer of furniture and lighting headquartered in Philadelphia, PA. Founded in 2000, the company is an innovator in crystal lighting design and the fastest growing crystal chandelier company in the industry. In addition to its headquarters, the company has a presence in Las Vegas, Dallas, High Point (NC), and Atlanta. For more information, visit www.ElegantLighting.com.