Quick Furniture Design Tip #5 From Uma Stewart: Appealing To The Sensibilities Of Both Men And Women Shoppers
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Furniture World Magazine
When it comes to enticing shoppers, you want to bring in women shoppers who drive buying decisions without discouraging men shoppers, who often manage the budget. Here are some design tips for appealing to the sensibilities of both:
- Combine pieces with straight lines with pieces with curves like a clean-lined sofa with French chairs.
- Incorporate a variety of materials. Leather pieces often appeal to men, while velvets will appeal to women shoppers.
- Stick with geometric patterns, stripes, and textures. Most men and women today steer away from overly floral motifs.
- Opt for deep plums instead of pinks when you want a bold color that feels more feminine.
- Select artwork that is abstract or incorporates landscapes. You can also try photography. This will appeal to largest audience today.
About Uma Stewart: Designer Uma Stewart has gained a following for her signature approach to interior design. Coined "low-toy luxury for the cultured life," this style perfectly captures the modern desire to live both the good life, as well as a life less ordinary. Every project is guided by a fundamental vision of light, space and clean lines. This than becomes the canvas for (ust the right mix of casual and dressed up furnishings, decor, and objects of personal expression to result in a space that is livable and worldly all at once.
Uma founded Furbish Home In 2006 to offer on inspiring showroom environment to the public, while continuing to work on a broad range of design projects with individual clients.
Now, in 2010 Uma launched an eponymous boutique firm, Uma Stewart interior Design, to offer the highest level of creativity and service to her growing design clientele. Uma's design work and showroom have been featured in New Jersey Monthly, New Jersey life. Domino, New Jersey Jewish News, and Mlllburn Short Hills Magazine. Uma's design blog, the Furbish Notes. Is widely read by design enthusiasts and professionals alike. In it Uma explores everything design, but also weighs in on the other passions in her life: writing, family, travel, art and photography, food and wine and more.
Before launching Uma Stewart Interior Design and Furbish Home, Uma worked as an acquisitions editor in book publishing and as a photo editor for a women's fashion magazine. She studied design at Parsons and NYU,and has done graduate work in communications and culture. For more information, visithttp://www.furbishhome.com.
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