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Hooker Furniture Seeks Back-To-School Ideas Through Social Media Campaign

Furniture Industry News Update - Furniture World Magazine
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Abby youth collection

Hooker Furniture reported that it is looking to engage consumers, retailers and designers in spreading back-to-school ideas for organization, food, apparel and furniture through its social media community.

Beginning last week through the end of August, Hooker Furniture is inviting participants to “Pin or Post to Win” a functional swivel chest from its Abby youth collection. Participants in the contest re-pin any of the back-to-school ideas on Hooker’s Pinterest back-to-school board or post their back to school ideas on the Hooker Furniture Facebook page. They enter the sweepstakes on the back-to-school contest landing page.

“The back-to-school campaign is right in line with our mission to offer ideas, resources and inspiration to enhance people’s lives and homes through our online community,” said Kim Shaver, vice president-marketing communications for Hooker Furniture. “Since we have just recently added Pinterest to our online community, we hope this campaign will increase the engagement on this channel as well as build our followers and fans.”

Hooker Furniture’s social media community also includes Twitter, a home ideas blog and a You Tube channel.

About Hooker Furniture: Ranked among the nation's top 10 largest publicly traded furniture sources based on 2011 shipments to U.S. retailers, Hooker Furniture Corporation is an 88-year old residential wood, metal and upholstered furniture resource. Major wood furniture product categories include home entertainment, home office, accent, dining, and bedroom furniture in the upper-medium price points sold under the Hooker Furniture brand. Youth bedroom furniture is sold under the Opus Designs by Hooker Furniture brand. Hooker’s residential upholstered seating companies include Hickory, N.C.-based Bradington-Young LLC, a specialist in upscale motion and stationary leather furniture, and Bedford, Va.-based Sam Moore Furniture LLC, a specialist in upscale fabric occasional chairs with an emphasis on cover-to-frame customization. Please visit our websites at www.hookerfurniture.com, www.bradington-young.com, www.sammoore.com and www.opusdesigns.com.


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