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Shifman Expands Distribution Outside Of U.S.

Furniture Industry News Update - Furniture World Magazine
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Article Summary: Luxury, two-sided mattresses producer expands its Canadian distribution.


Shifman, a leading manufacturer of luxury, two-sided mattresses announced that it has increased its visibility by expanding distribution to the Canadian market.

Shifman mattresses will be available for purchase at ELTE, a fine home furnishings retailer located in Toronto, Ontario. Established in 1919 with roots in Paris, France, ELTE prides itself on being one of the largest fine furniture suppliers in North America with over 200,000 square feet of space. ELTE’s president, Ken Metric notes, “ELTE has passionately procured the best products from around the world for over ninety years. The addition of Shifman mattresses to our sophisticated collection validates our unwavering commitment to quality.” ELTE introduced Shifman mattresses to its floor just last month. “We are very excited about our debut into the Canadian market,” says Bill Hammer, president of Shifman Mattress Company. “ELTE is a company that maintains a tradition of excellence by offering only quality products. We are confident that our partnership with ELTE will be prosperous and look forward to building that relationship.”

In addition to ELTE, Shifman signed on several U.S. dealers this year as a result of growing demand. According to Mike Hammer, CEO of Shifman Mattress Company: “We are continuing to strengthen and expand the brand through our presence at High Point Market along with our heightened marketing efforts. This has allowed us to expand our dealer base not only to Canada, but to more fine furniture retailers throughout the United States.”

About Shifman Mattresses: Shifman is a leading designer and manufacturer of luxury, hand-crafted mattresses that are built with the same commitment to quality, integrity and true craftsmanship by which the company was founded on 119 years ago. A family-owned company, Shifman operates under the management of the Hammer family. In 2008, Shifman increased its facility by 40 percent. Today, the company operates out of an 84,000 square foot manufacturing facility in Newark, NJ. Shifman has a proven track record of creating strategic partnerships with its dealers to increase retail sales and customer satisfaction. For more information, visit www.shifmanmattresses.com.

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