In just one decade, the world shifted. For many in business, there is a belief that when the economic conditions improve, everything that we did before will come back to normalcy or what they think is normal. Fact is those days will never come back. They are the ‘good ol days’ of or. They are not coming back. What was, won’t be.
In a recent article in mobilecommercedaily.com, Venessa Horwell stated “A person at the office checks their email inbox 30-40 times an hour. 12 million Twitter followers follow 64 or more accounts. People spend some 700 billion minutes on Facebook per month.
The entire planet, especially as United States smartphone and tablet adoption rates surpass 46% and 19% respectively and other countries such as Australia, Britain, Sweden, Norway, Denmark, Saudi Arabia and UAE see smartphone adoption rates above 50%, is under a phenomenal cultural change.”
This is important to understand. It’s time for business to understand what is relevant and what resonates. Mobile has forced everyone to rethink the way we do this. When so much information is delivered and processed constantly, there are a number of things we have to understand. People are driving this change. Potential customers are driving this change. They want their information and news now and on their terms.
What all of this means is that if you are not actively involved in advertising on the digital and mobile platforms, you will be dormant in business.
We really do live in a new DNAge.
In planning your marketing communications plan…Think MOBILEFirst
Lance Hanish is Chairman/CEO and Chief of Imagination at Sophis1234 Data.Digital.Direct. He can be reached at Lance@Sophis1234.com; Facebook: http://on.fb.me/w88x5m Twitter: @Sophis1234; Pinterest: http://pinterest.com/sophis1234/
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