As part of their global growth initiative in the upholstery category, luxury furniture maker Theodore Alexander reported that it has appointed distinguished industry veteran, William Gibhardt to the newly created position of director, fabric merchandising. Gibhardt joined the company June 1 and is based in their North American headquarters in High Point.
Gibhardt will be responsible for fabric merchandising and upholstery showroom display for the Theodore Alexander, TRS, Althorp Living History and Keno Bros. collections. He is also overseeing the installation of the company’s new 11,000-square-foot upholstery showroom. He reports to Thomas Woller, president of Theodore Alexander upholstery.
Prior to joining Theodore Alexander, Gibhardt had his own independent showroom design and installation firm catering to a number of finer furniture manufacturers. From 1999 to 2010, Gibhardt was the creative director for Hickory White Furniture.
“Bill’s knowledge of the furniture business and his unique ability to use color and texture in imaginative ways are sure to appeal to a broad range of both our domestic and global customers,” said Woller. “We are extremely pleased to have him as an integral part of our new luxury upholstery division.”
About Theodore Alexander:
Theodore Alexander is renowned for unmatched craftsmanship, exquisite finishes and extraordinary design. Covering a diversity of periods and styles, their collections encompass thousands of unique lighting, home accents, case goods and upholstered furnishings. Theodore Alexander and its licensed Althorp Living History and Keno Bros. collections are available throughout the world at fine furniture galleries and design centers. For more information, visit www.theodorealexander.com
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