Wright Global Graphics Adds Second Showroom In Vegas
Furniture Industry News Update -
Furniture World Magazine
In its new SSA space, Wright will exhibit its line of headboard point-of-purchase solutions and top-of-bed offerings.
Wright Global Graphic Solutions, a home furnishings industry leader in marketing services and support, announced that it will showcase its range of product offerings in the Specialty Sleep Association (SSA) space (C-1350) at the Summer Las Vegas Market. The company will retain its previous showroom (B-1062) for its Wright Assist service.
In its new SSA space, Wright will exhibit its line of headboard point-of-purchase solutions and top-of-bed offerings. The headboard displays provide manufacturers and retailers the opportunity to develop custom-designed solutions that incorporate brand messaging and strong graphics, such as lights, sound, iPad kiosks, unique textures as well as providing space for brochures and other collateral material. The company will also showcase its budget top-of-bed offerings, which offers its customers a more cost-effective option to dress and protect merchandise, while satisfying the need for dynamic curb appeal on the showroom floor.
“Our Las Vegas presence has grown significantly over the last year. As we continue to enhance our service programs and expand our product offerings, we made the strategic move to more easily distinguish between our two divisions,” said Wright President and CEO Greg Wright. “We chose the SSA space specifically because of its heavy foot traffic, giving us a stronger platform to showcase our full line of point-of-purchase and top-of-bed products.”
Wright’s previous showroom space, located in B-1062, will continue house its Wright Assist program, the popular at-market concierge service, which helps clients properly prepare and install signage and other last-minute point-of-purchase materials.
Bill and Tom Wright founded Wright of Thomasville in 1961 on the idea that printing was a creative medium and the belief that “a promise made is a promise kept.” The Wright brothers focused their attention on providing exceptional printing for the home furnishing, carpet and rug industries. The Wright family continues that tradition today to include solutions for the Action Sports and Beverage Industry by providing one-stop, turnkey, creative solutions for their clients’ graphic needs. Today, the company is run by Bill’s sons Greg, Don and Ron.. With 153 employees and manufacturing partners in the United States and Brazil, as well as a Wright Global Graphics facility in China, the company delivers on its promise of exceptional value, and accurate delivery, regardless of the product’s final destination.
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