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International Market Centers (Imc) Realigns Marketing Team

Furniture Industry News Update - Furniture World Magazine
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Article Summary: Dana Andrew, Karen Olsen & John Emerick will form a strong, innovative, and collaborative marketing team that can optimize opportunities and efficiencies across High Point and Las Vegas.




  
Dana Andrew, Karen Olson, John Emerick

Officials with International Market Centers, L.P. (IMC), the world’s largest operator of premier showroom space for the furnishings, home décor and gift industries, announced a new marketing structure that merges High Point and Las Vegas marketing resources into an integrated corporate entity.

“The purpose of the realignment is to create a strong, innovative, and collaborative marketing team that can optimize opportunities and efficiencies across High Point and Las Vegas. The new marketing structure provides direct services oriented to our customers and our leasing teams,” said Scott Eckman, IMC’s chief marketing officer/chief strategy officer. “As we move forward, we will establish three core groups within the IMC marketing division: the strategic planning group which will be aligned to support IMC’s primary channels, Home Furnishings and Gift & Home Décor, the marketing communications group which executes marketing strategies and tactics and manages IMC’s multi‐media channels, and a publication and sponsorship team. We believe strongly that our customers will be better served by our new structure which drives partnership, consistency and stronger leverage in the marketplace.”

Karen Olson, located in High Point, will serve as the new Vice President of Marketing for Home Furnishings. Olson will be responsible for creating marketing strategies that drive value for IMC through occupancy and buyer attendance, as well as supporting IMC’s home furnishings tenants. She reports to Eckman. Carolyn Martin, formerly a Brand Manager at World Market Center Las Vegas, has been promoted to Marketing Director for Home Furnishings, reporting to Olson. The company will appoint a Vice President of Marketing for Gift and Home, a newly created position, which will also report to Eckman.

Las Vegas‐based, Dana Andrew becomes the Vice President of the newly formed Global Marketing & Communications team, which will be responsible for acting as a best‐in‐class, in‐house marketing agency for all IMC brands. Reporting to Eckman, Andrew will be responsible for activating the marketing plans across IMC’s entire platform–in High Point and Las Vegas, and for both Home Furnishings and Gift/Home Décor. Sarah Mount has been named Director of Content & Interactive Media and reports to Andrew. In this role Mount will be responsible for leading the development and distribution of content across all channels and all four markets. Additionally, four new positions have been announced in the Global Marketing & Communications Group including database marketing manager, social media/public relations manager, project manager and graphic/web designer.

John Emerick will join the marketing team as IMC’s Director of Advertising, a new position. Emerick, also reporting to Eckman, will be responsible for sales, production of publications and sponsorships. He comes to IMC with more than 20 years of B2B senior level leadership experience in marketing, advertising and publishing. His home furnishings industry experience includes serving a Regional Sales Manager for Furniture|Today and Publisher of Conde Nast’s InFurniture Magazine.

About International Market Centers, L.P.:
 International Market Centers, L.P. (IMC) is the world’s largest operator of premier showroom space for the furnishings, home décor and gift industries. IMC owns and operates 11.5 million square feet of world‐ class exhibition space in High Point, N.C., and Las Vegas. In addition, IMC operates the Las Vegas Design Center, a year‐round resource open to both the design trade and consumers that is comprised of more than 40 showrooms and hundreds of designer brands. IMC’s mission is to build and operate an innovative, sustainable, profitable and scalable platform for the furnishings, home décor and gift industries. For more information on IMC, visit www.imcenters.com.

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