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Glideaway Rebrands Popular “Sleepharmony” Collection For Vegas Market

Furniture Industry News Update - Furniture World Magazine
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Article Summary: The enhanced memory foam line includes the new 10-inch Inspirit, 12-inch Illuminate, and 14-inch Infinity, each featuring stylish covers and colors that coincide with contemporary design trends.


Glideaway® Sleep Products announced it will debut its “Intuition by Sleepharmony” collection at the upcoming Las Vegas Furniture Market, July 30 – August 3, 2012. The company changed the brand positioning of its Sleepharmony™ collection and in addition to the popular Renew and Bliss models, the expanded lineup will include three new stylish models.

Designed to maximize restfulness, the enhanced memory foam line includes the new 10-inch Inspirit, 12-inch Illuminate, and 14-inch Infinity, each featuring stylish covers and colors that coincide with contemporary design trends.

“We’ve experienced incredible success with the Sleepharmony mattresses and decided to expand the collection in response to retailer requests for more variety in premium foam products,” said Glideaway Vice President of Sales Dan Baker. “By rebranding the line with additional features and price points, the Intuition collection allows retailers to offer customers more stylish, high quality merchandise without the hefty price tag of other brands.”

Retail pricing for the Intuition collection ranges from $1,199-$1,699 in queen. To experience these and other Glideaway product introductions, visit the company’s Las Vegas Market showroom located in the Specialty Sleep Association space, C-1350.

Founded in the 1920s as a furniture retailer in Illinois, Glideaway is a full-service bedding supplier to full-line furniture retailers, specialty sleep shops, and web-based e-tailors. Their products include a complete line-up of visco and latex mattresses, adjustable bed bases, bed frames, pillows, mattress protection products, metal beds and youth sleep products. Based in St. Louis, the company employs more than 140 people in its 185,000 square-foot manufacturing, distribution, and showroom complex.

Furniture World Magazine-Business solutions for furniture retailers

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