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High Point Market Launches Countdown Campaign to Highlight Registration for Fall Show.

Furniture Industry News Update - Furniture World Magazine
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Article Summary: Featuring exclusive information, new content, tips and tools, the campaign is designed to build excitement for the Oct. 13-18 Market.


The High Point Market reported that it is counting down the days to the fall show with a new Countdown campaign. Featuring exclusive information, new content, tips and tools, the campaign is designed to build excitement for the Oct. 13-18 Market, and to mark the days until registration opens on July 10.

The campaign’s microsite at www.highpointmarket.org/countdown features new content each day, including the best tips for navigating Market, the top apps and tools for the show, the latest trends in fashion and home, and even special announcements like the roster of new Style Spotters and other exciting plans for the launch of the new season and the Fall Market.

Visitors to the site can see the current day’s content, as well as articles and photos from previous days, and they can also preview topics that will appear on future dates.

“The Countdown campaign is an engaging way to showcase the excitement that surrounds the High Point Market, which is our industry’s version of Fashion Week,” says Cheminne Taylor-Smith, vice president of marketing for the High Point Market Authority. “It also allows us to provide even more content and information, not only about Market, but also about social media, trends, and new ideas for the industry.”

The High Point Market Authority, www.highpointmarket.org, is the official sponsor and organizer of the High Point Market in High Point, N.C. Featuring an extensive selection of exhibitors spanning every category, style, and price point, and attracting tens of thousands of visitors from more than 100 countries twice each year, the High Point Market is the driving force of the home furnishings industry. Find the High Point Market anywhere online, and follow on Twitter using the hashtag #hpmkt.

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