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Sealy Announces New Hires In Finance & Marketing

Furniture Industry News Update - Furniture World Magazine
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Article Summary: Mike Wojtaszek will join the Company as vice president of financial planning & analysis. Daniel Calderwood joins the company as brand director for Stearns & Foster.


Sealy®, Inc. announced two new hires in finance and marketing. Mike Wojtaszek will join the Company as vice president of financial planning & analysis, while Daniel Calderwood will join as brand director for Stearns & Foster.

In Wojtaszek’s new role with Sealy, he will oversee the financial analysis teams for Business Planning and Operations, Sales and Marketing. Wojtaszek worked for five years at Whirlpool, most recently as director of finance for North American manufacturing, where he was responsible for the financial management of 14 plants, with total net sales of more than $8 billion. During his tenure at Whirlpool, Wojtaszek also served as director of finance for laundry products and dishwashers where he managed promotional analysis, capital expenditures, product planning and budgeting, trade partner strategy and annual budget.

“Mike will make a great addition to the financial analysis team and play a major role in continuing to deliver on our financial performance goals,” said Larry Rogers, president and chief executive officer, Sealy. “Mike’s background in a wide variety of roles – from operations to marketing & promotional analysis – gives him a unique perspective in supporting programs that will deliver ROI to the Company and our shareholders.”

Calderwood’s role with Sealy will involve managing the continued growth of the Stearns & Foster luxury brand. His past experience includes working with KOHLER Co. in a variety of roles. Starting as a retail sales executive and making his way to product manager of commercial fixtures & water conservation, Calderwood was responsible for managing all aspects of KOHLER’s commercial fixture line and channel strategy for water conserving products including new product development, pricing and strategic planning for continued growth of the brand and increase market share.

“Our latest Stearns & Foster platform, which launched 6 months ahead of schedule and broke sales records in the first quarter of 2012, was a huge success,” said Rogers. “I look forward to continued Stearns & Foster success with Dan leading the charge.

About Sealy: Sealy owns one of the largest bedding brands in the world, with sales of $1.2 billion in fiscal 2011. The Company manufactures and markets a broad range of mattresses and foundations under the Sealy(R), Sealy Posturepedic(R), Optimum (TM), Stearns & Foster(R), and Bassett(R) brands. Sealy operates 25 plants in North America, and has the largest market share and highest consumer awareness of any bedding brand on the continent. In the United States, Sealy sells its products to approximately 3,000 customers with more than 7,000 retail outlets. Sealy is also a leading supplier to the hospitality industry. For more information, please visit www.sealy.com.

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