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Pure LatexBLISS To Introduce ActiveFusion Technology To Mattress Line At Las Vegas Market

Furniture Industry News Update - Furniture World Magazine
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Article Summary: The collection’s most unique feature is the location of the gel, which is infused into the ticking on the outside, and in the Talalay Latex on the inside.


Pure LatexBLISS™ announced it is incorporating ActiveFUSION™ Climate Control into all of its mattress collections and CustomFIT pillow tops. The company will debut the line extensions at the upcoming Las Vegas Furniture Market, July 30 – August 3, 2012.

ActiveFUSION utilizes phase-change material to store and release energy on demand. This cutting edge material cools a warm sleeper and warms a cool sleeper in the same bed, helping two partners sleep at their optimal body temperatures. The collection’s most unique feature is the location of the gel, which is infused into the ticking on the outside, and in the Talalay Latex on the inside.

“ActiveFUSION has been a game changer for our company. Consumer and retailer response has been amazing, and our latex mattresses have been outselling other brands with single dimension “cool” gel technologies,” said Pure LatexBLISS President Kurt Ling. “The decision to add the temperature regulating technology to all our mattress, toppers and pillows isn’t only about following the industry’s gel trend, it’s about finally addressing the issue that sleep is not a one-size fits all activity with respect to temperature.”

To experience the new Climate Control ActiveFUSION collection, visit Pure LatexBLISS’ new showroom at Vegas Market, in space B-945 or see their display in the Courtyard.

Atlanta-based Pure LatexBLISS is one of the fastest growing luxury mattress brands in the world, manufacturing and marketing ultra premium mattresses made with the finest components available and delivering unprecedented value. When founded, Pure LatexBLISS used contract manufacturers and logistics partners. The team was made up of four people, all friends who had worked together at Simmons. Today, the company does business in 14 countries and recently expanded from one fabrication site and warehouse in Atlanta to four with regional distribution centers in the United Kingdom, France, Canada, Atlanta, Miami, Phoenix, Texas, Connecticut, and Portland (OR). For more information, visit www.latexbliss.com.

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