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Furniture Store Owner and To Compete In Mrs. USA Pageant

Furniture Industry News Update - Furniture World Magazine
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Jamie Valeri

Jamie Valeri, owner of Wisconsin based Today's Furniture Advantage, a furniture retail operation with locations in Appleton and Stevens Point was recently crowned Mrs. Wisconsin.

Mrs. Valeri, who is also a mother of six, will also be competing in the Mrs. USA Pageant that will take place on July 11th and 12th in Las Vegas.

Jamie, along with her husband Richard, took a furniture business in bankruptcy in 2005 and have spent the past seven years building it into a profitable, multiple store success story.

Jamie and Rick were further motivated to expand their entrepreneurial efforts into a variety of additional business sectors. It was an encounter with an area family struggling to make ends meet, however, that inspired the couple to start sharing their success with the communities around them.

In 2011, the couple launched a new program out of their stores entitled "Silent Night - Give A Child A Bed". For every ten bedding sets sold through their stores, the Today's Advantage Furniture  began donating one set, with the assistance of local social services, to a child in need of a safe place to sleep.

The impact the program has made in the surrounding communities inspired Jamie to use the visibility of her crown and the Mrs. United States pageant to expand "Silent Night" nationwide. She began making appearances, doing print and television interviews and contacting other furniture stores across the state in an effort to make her big dreams for the program come true.

With new found support from several furniture stores across the state and her trade association, Home Furnishings Independents Association, Jamie's "Silent Night - Give A Child A Bed" program has the potential to impact the lives of thousands of children across the country.

To learn more about how you can support this program, or to send a message to Jamie Valerie, visit www.todaysfurnitureadvantage.com or send an email to her care of Home Furnishings Independents Association care of mary@hfia.com

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