The couple’s GenderBlending philosophy, honed over two decades of product and furniture design work, addresses the dominance of women buyers of products used by both genders.
Hazz Design Co-Principals Tracy and Tom Hazzard announced that they will present their signature GenderBlending™ design philosophy at Las Vegas Market on Tuesday, July 31, 2012. The one hour 10:00 a.m. session will be held in the World Forum at Market Center Las Vegas. The couple’s GenderBlending philosophy, honed over two decades of product and furniture design work, addresses the dominance of women buyers of products used by both genders (women influence or make up to 80 percent of furniture and consumer goods purchases in the United States).
“Designing for both genders doesn’t mean slapping on a coat of pink paint to attract women, but alienating men,” explains Tom Hazzard. Rather, GenderBlending reflects a complex dance of innovation, aesthetics, human psychology, market research and manufacturing expertise. “Understanding how both genders think and act as buyers and users – along with marrying multiple valued features – makes our products more universally successful without veering into gender neutrality.”
The couple’s witty, engaging presentation will demonstrate how tailoring product and interior design for both men and women – along with incorporating buying trend data with their sound, creative designs – yields better outcomes. Tracy and Tom’s own experiences, along with case studies of design triumphs and fiascos create an interactive, informative and entertaining presentation.
“Women today expect more from products and know they have the buying clout to demand better design, better features and better functionality. As designers, it’s our job to act as discriminating champions on their behalf with our clients. In the end, both clients and male consumers win because of the effectiveness of GenderBlending,” says Tracy Hazzard.
ABOUT HAZZ DESIGN: With more than 20 years of living and designing together, husband and wife team Tom and Tracy Hazzard draw on their individual perspectives, talents and experiences to create right-fit designs for home or work. They establish exclusive relationships with their clients to solve the problem of what to make, how to make it cost effectively, and most importantly, how to make it stand out competitively to connect with the consumer. See www.hazzdesign.com for more information. Be sure to check out their blog, where they share their thoughts on office seating, design and how to survive working and living with your spouse.
ABOUT WORLD MARKET CENTER LAS VEGAS: World Market Center Las Vegas is an integrated home and hospitality contract furnishings showroom and trade complex. The campus showcases furniture, decorative accessories, gift, lighting, area rugs, home textiles and related segments, as well as the Las Vegas Design Center open daily to consumers and designers. For more information on World Market Center Las Vegas and its trade shows, including the bi-annual Las Vegas Market and Gift+Home, visit www.wmclv.com, or, find them on Facebook and Twitter.
World Market Las Vegas is a property of International Market Centers, L.P. (IMC), the world’s largest operator of premier showroom space for the furnishings, home décor and gift industries. Industrial Market Centers owns and operations 11.5 million square feet of world-class exhibition space in High Point, NC and Las Vegas, NV. IMC’s mission is to build and operate an innovative, sustainable, profitable and scalable platform for the furnishings, home décor and gift industries. For more information on IMC, visit imcenters.com.
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