Over 154 Years of Service to the Furniture Industry
Furniture World Logo

Massoud Appoints New Vice President of Merchandising

Furniture World News Desk on 2/3/2016



Dallas-based upholstered furniture manufacturer Massed announced recently that it has appointed Tonya Fischer to the newly created post of Vice President of Merchandising. In this role, she will oversee and direct merchandising of the growing line. She reports directly to Massoud CEO Chuck Massoud.

The new Vice President of Merchandising role also incorporates the duties of Massoud's Creative Director post previously held by Ronna Griest who has left the company. As part of her responsibilities, Fischer will guide the overall creative direction of the line, including fabric selection and procurement, frame development and design.

With more than 25 years of marketing , merchandising, buying and product development experience in the furniture industry, Fischer comes to Massoud from her consulting firm, Tonya Fischer Designs, LLC, where she worked with a number of clients, including Caracole, Charleston Forge and Swaim. Prior to launching her own company, Fischer served as Image and Branding Director for Lee Industries, Inc. Other positions she has held throughout her successful, multi-faceted career include Upholstery Buyer for Boyles Furniture, Product Development Director for Expressions Custom Furnishings and Product Development/Upholstery Manager for Hickory Chair.

"Tonya is the perfect person to help guide our company as we enter our next phase of growth and development," explains Chuck Massoud, CEO, Massoud. " Her hands-on experience in every aspect of the upholstery business - from product development and branding to retail buying and merchandising - give her a keen understanding of the challenges and opportunities our dealer and designer clients face. She's a results-oriented leader who brings the perfect mix of creative ingenuity and strategic thinking to our company."

Tonya will work closely with Massoud Executive Team members, including CEO Chuck Massoud and Kelley Massoud, Vice President of Marketing. For 2016, they will launch new sales and marketing tools, including a custom built software system that seamlessly integrates the back-end manufacturing process with the front end consumer website. They will also continue to build effective in-store merchandising strategies and programs for the company's dealer and designer base. On the product development front, the team will work to further enhance Massoud's extensive customization options and bring new introductions to the marketplace that effectively respond to industry trends and customer preferences.

More about Massed: Dallas-based, family-owned upholstery manufacturer Massoud has built a solid reputation during its rich history by offering top quality designs, exceptional value, quick delivery and dependable service. With virtually unlimited customization options, the line includes a wide range of sofas, loveseats, chairs, benches and other specialty items; hundreds of fabrics in fresh patterns, dramatic colors and textures; a tremendous selection of luxurious leathers, and countless design details. Create your personalized, one-of-a-kind design statement with Massoud. For more information, visit www.massoudfurniture.com.