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Pure Latexbliss Doubles The Size Of Their Las Vegas Showroom

Furniture Industry News Update - Furniture World Magazine
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Article Summary: The additional square footage allows Pure LatexBLISS to highlight its latest product introductions, merchandising solutions, new “Pillow Display Center ” and topper point-of-purchase displays.


Pure LatexBLISS™ said it would expand the size of its Las Vegas showroom again, the third expansion of space in just three years, to accommodate its rapidly growing mattress, pillow, and topper offerings. The new showroom brings the size of its Las Vegas space (B945) to 6,463 square feet. The additional square footage allows Pure LatexBLISS to highlight its latest product introductions, merchandising solutions, new “Pillow Display Center ” and topper point-of-purchase displays, and provide retailers a “Nap Room” filled with the company’s most popular model.

“As the Latex category has boomed, our Talalay latex product offerings are multiplying at a rapid rate and we simply ran out of room,” said Pure LatexBLISS President Kurt Ling. “We blew through the wall and expanded our most recent space, more than doubling the size of our showroom. Not only does this provide us with a larger area, but it also gives us more space to feature our expanding product lines and merchandising concepts. Following the last trade shows, many of our customers told us they have gone home and emulated our retail displays in their own showroom floors. We’re excited to give them additional merchandising concepts.”

Pure LatexBLISS will introduce line extensions of their ActiveFUSION™ Climate Control, which the company has added into all their mattress collections as a result of the overwhelming success of the technology. The ActiveFUSION lines feature the Bekaert Gel Fabric ticking and utilize phase change material, which stores and releases energy on demand, helping two partners sleep at their optimal body temperatures.

The company will also debut its first line of ActiveFUSION pillows, which are available in both “Fast” and “Slow” response; “Fast Response” pillows are made with Natural Talalay Latex upholstery for traditional Talalay Latex luxury feels and the “Slow Response” collection mimics high quality memory foam feels but is made from a special formulation of Talalay Latex.

About Pure LatexBLISS: Atlanta-based Pure LatexBLISS is one of the fastest growing luxury mattress brands in the world, manufacturing and marketing ultra premium mattresses made with the finest components available and delivering unprecedented value. When founded, Pure LatexBLISS used contract manufacturers and logistics partners. The team was made up of four people, all friends who had worked together at Simmons. Today, the company does business in 14 countries and recently expanded from one fabrication site and warehouse in Atlanta to four with regional distribution centers in the United Kingdom, France, Canada, Atlanta, Miami, Phoenix, Texas, Connecticut, and Portland (OR). For more information, please visit www.latexbliss.com.

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