Canadian Furniture Protection Manufacturer Announces Push Into U.S.
Furniture Industry News Update -
Furniture World Magazine
Caber Sure Fit, a leader in the Canadian furniture and bedding protection market, announced its plans to expand operations into the U.S. The company will launch its DreamSerene™ line of mattress and bedding protection products for the B2C market and its BedCare™ lineup of commercial bedding protection for the B2B market.
“Caber Sure Fit is known for its use of innovative technology in manufacturing quality products, eye catching point of sale displays, and providing superior customer service,” said Caber Sure Fit President and CEO Bernard Weinstein. “Over the past decade, our company has become Canada’s go-to brand for furniture protection products designed with the consumer in mind. Once our partnership with Protect-a-Bed ended, we took the opportunity to expand into the United States. We’re excited as we begin this venture and seek to partner with retailers to provide their customers with health and quality sleep products.”
The company’s two most popular brands, DreamSerene and BedCare, will be the first introduced to American retailers and consumers. Based on consumer input for a larger merchandise mix, the DreamSerene collection features “value, good, better and best product categories” to address a range of consumer needs and provides participating retailers with RSA training and a resource materials package.
Offered in a variety of fabrics made from terry, bamboo and eucalyptus, the DreamSerene brand includes a lineup of protectors and encasements for the consumer market. Caber Sure Fit will also introduce a smaller portfolio of BedCare products for the business-to-business market. Both series use the company’s innovative technologies to guard against wear and tear, allergens and bedbugs.
The company recently announced that industry veteran, Mark Dentale, will lead sales in the U.S.
About Caber SureFit: Based in Markham, ON, Caber Sure Fit Inc. produces a stylish range of innovative décor enhancement and protection products for both B2B and B2C companies in partnership with global sourcing leader Li & Fung Ltd. Designed using cutting-edge technologies, Caber Sure Fit is dedicated to enhancing the lifestyles of today’s savvy consumers through its extensive line of products that refresh, transform and protect valuable home furnishings, as well as safeguard personal environments and invaluable good health. In 2012, the company plans to expand operations into select U.S. regions.
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