Sealy Launches National Commercial Featuring Latest Gel Offering
Furniture Industry News Update -
Furniture World Magazine
Sealy®, Inc., announced the debut of a new national consumer advertisement highlighting its line of gel memory foam mattresses – Optimum™ by Sealy Posturepedic. The thirty second spot, which is part of the Company’s largest advertising spend in five years, premiered during NBC’s Today Show June 14 and airs during primetime shows like America’s Got Talent and Two And A Half Men.
“We’ve received a tremendous response from both retailers and consumers since we rolled out the Optimum™ by Sealy Posturepedic gel memory foam line in April,” said Jodi Allen, chief marketing officer, Sealy. “The new commercial joins three other ads currently in aggressive rotation which focus on our flagship Posturepedic brand. The overall campaign reflects Sealy’s major investment in national consumer advertising, which is in addition to the over $100 million we already spend annually in co-op advertising with our retail partners.”
The new television commercial brings to life the Optimum™ mattress, which is unlike any product currently on the market. The ethereal spot demonstrates the optimal sleep experience made possible by innovations like OptiCool™gel memory foam fused with OUTLAST® material, which is 12 times more effective for removing excess heat during the night than standard memory foam or other gel memory foam.
To help retailers tell the optimal sleep story on the sales floor, Sealy created a distinctive in-store experience that combines unique lighting with the same striking visuals pulled from the television commercial as a way to display the temperature-regulating qualities of the new Optimum™mattress.
About Sealy: Sealy owns one of the largest bedding brands in the world, with sales of $1.2 billion in fiscal 2011. The Company manufactures and markets a broad range of mattresses and foundations under the Sealy(R), Sealy Posturepedic(R), Optimum™ by Sealy Posturepedic, Stearns & Foster(R), and Bassett(R) brands. Sealy operates 25 plants in North America, and has the largest market share and highest consumer awareness of any bedding brand on the continent. In the United States, Sealy sells its products to approximately 3,000 customers with more than 7,000 retail outlets. Sealy is also a leading supplier to the hospitality industry. For more information, please visit www.sealy.com.
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