Blueport Commerce, a leading provider of e-commerce technology and services for the retail furniture industry, reported more than 100% year-over-year growth in online sales on Cyber Monday for retailers on its e-commerce platform. The record-breaking sales day marked Blueport’s largest day, surpassing Black Friday sales, which increased 104% year-over-year.
“We’re beyond thrilled with the results seen across our platform this peak holiday sales weekend, especially on Cyber Monday,” said Carl Prindle, Blueport Commerce President and Chief Executive Officer. “For Cyber Monday to surpass Black Friday growth in a highly store-based category – that’s a true testament to the way consumers shop for furniture today, and how retailers can attract them with a seamless, easy, and intuitive omnichannel experience.”
In addition to the 100% increase in revenue, retailers on the Blueport Platform broke records this Cyber Monday, including (in aggregate):
- 56% increase in site traffic year-over-year
- 111% increase in orders placed year-over-year
- 35% increase in conversion rate year-over-year
Sales spiked in the evening hours of Cyber Monday, with the largest sales hour occurring at 10:00 PM EST. For several of Blueport’s clients, Cyber Monday marked the largest online sales day on record.
“The tremendous growth seen by retailers marks a year during which our clients have made significant strides in e-commerce. These are some of the largest furniture retailers in North America who are setting a precedent for a category once thought impossible to sell online,” said Prindle. “We look forward to another major milestone ahead for our Canadian clients – Boxing Day.”
About Blueport Commerce:
Blueport Commerce helps leading furniture retailers capture their e-commerce opportunity. We marry retailers' brick-and-mortar infrastructure and expertise with our decade of online furniture experience, innovative technology, and unique marketing and sales solutions.
Leading furniture retailers run their websites on Blueport's SaaS e-commerce platform, driving sales online and in their stores. Blueport also helps drive additional sales for furniture retailers through Furniture.com, our e-commerce marketplace. To learn more visit www.blueport.com
Furniture World Magazine-Business solutions for furniture retailers