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NHFA and Web4Retail Combine for Internet Marketing Webinar Series

Furniture Industry News Update - Furniture World Magazine
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Article Summary: The first webinar in the series will be presented on June 26, 2012.


The National Home Furnishings Association (NHFA) and Web4Retail reported that they are combining for a webinar series titled, ‘Effective ROI Strategies for Your Internet Marketing’. The series is based upon results from Web4Retail’s year-long field project, by which they travelled the country working with various retailers to maximize internet marketing strategies. Web4Retail will share case studies of furniture retailers throughout North America who have grown their internet offerings and have achieved significant ROI results.

This three part series will begin with basic web strategies and continue all the way through to effective e-commerce, social media audience gathering and audience conversion. “What we saw as we were out traveling is that many retailers had various internet strategies. However when we looked at conversion rates, we found retailers were attracting an audience, but they had no sales and marketing measures to convert them, which lead to a significant loss of opportunities”, says Denise Keniston, President, Web4Retail.

Steve DeHaan, Executive Vice President of NHFA encourages home furnishings retailer to attend this impactful series. “NHFA’s mission to effectively improve profitability within the retail home furnishings community. That is why we are proud to host this webinar series of effective ROI strategies,” Mr. DeHaan says.

The first webinar in the series will be presented on June 26, 2012 at 3:00PM (EDT), and again on June 28 at 1:00PM (EDT). Visit www.nhfa.org for more details on the entire three part series.

About NHFA: NHFA is the nation’s largest organization devoted to home furnishings retailers. NHFA’s membership comprises 2,000 corporate entities representing nearly 5,000 stores. NHFA's mission is to help our members operate highly profitable businesses that provide an exceptional level of service to the consumers who buy their furniture.

Web4Retail: A leader in web management for retail, Web4Retail (www.web4retail.com) provides website design, web marketing, SEO, social media and e-commerce services for home furnishings industry retailers.

Furniture World Magazine-Business solutions for furniture retailers

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