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Planned Furniture Promotions Names New VP

Furniture World News


Robert Rosenberg, VP, Planned Furniture Promotions

Planned Furniture Promotions, the high-impact event company, announced it has appointed Robert Rosenberg, 32, as a new Vice President. Rosenberg will oversee various events, merchandising, and operations of the company in his new executive role. A proven event conductor and innovative leader, he will be a key component in further improving PFP's well-known and respected event success. Rosenberg joins the PFP executive team after working his way up through almost every role in the company. After graduating with his Bachelor’s Degree in Business Management, Rosenberg started as a warehouse hand in 2003, moved into store sales, then assistant event coordinator and finally to event manager, where his success has been outstanding. Rosenberg conducted record breaking events for the company, not only in gross sales, but in profits and satisfaction for PFP clients. Numerous recorded client testimonials on the company’s website praise Rosenberg’s expertise and professionalism (www.pfpromotions.com).

Rosenberg is the grandson of industry icon, Mr. Gene Rosenberg, PFP co-owner, and also a founder of Bob’s Discount Furniture (an industry top 15 company). Gene Rosenberg said, “I’ve watched Rob move through the ranks and when this new promotion was suggested by our executive team, I could not have been more pleased. Rob has worked hard and excelled on behalf of the company and our clients. With his well-deserved promotion, Rob, together with the entire PFP team, will help ensure that the Rosenberg legacy of providing unparalleled results and service to our clients will be carried on.”

Among others, Rosenberg has been involved in major industry events and sales at Levitz, Modernage, Sofa Express, American Home, Georgetown Interiors, Sussan Furniture, Mazer’s and most recently at Furniture Warehouse in Salt Lake City. “Rob’s experience, overwhelming success, and can-do positive attitude are what prompted us to make this move”, said Roy Hester, Sr. Vice President for the company. “Rob understands that our first directive is to help our clients reach their goals -- he accepts that as his most important priority and has delivered on that promise time and time again. We’re delighted to have him join our executive team,” said Hester.

Rosenberg joins other PFP executives, Roy Hester, Burt Homonoff, Mark Bannon and Tom Liddell. The company is led by Gene Rosenberg and Paul Cohen, who are co-founders of PFP. PFP is celebrating its 50th year of successfully assisting furniture dealers.

(L to R) The PFP team, including Roy Hester, JR Diffee, Rob Rosenberg, Tom Liddell, Andrew Winans, Burt Homonoff, and Mark Bannon at the spring High Point Market.

ABOUT PLANNED FURNITURE PROMOTIONS: Planned Furniture Promotions, Inc. (PFP), an affiliate of Gene Rosenberg Associates, LLC, is the foremost furniture industry specialist in conducting high impact promotional sales. Since 1962, PFP has specialized in creatively planning and successfully implementing thousands of sale promotions for national, regional and local retailers of all sizes that are interested in quitting business, retiring, raising cash, and achieving other urgent goals. PFP applies its unparalleled expertise and offers a broad range of services to help retailers maximize value including purchasing inventory using its substantial buying power, management, sales staffing, advertising, financing, and other critical areas. To learn more about PFP, visit www.PFPnow.com.

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