Universal Furniture And Smartstuff™ To Help Sponsor Wayfair’s First Heart Home Conference

Furniture World News Desk on 10/6/2015

Universal Furniture reported that it will be among a small group of hand-picked sponsors for the inaugural Heart Home conference hosted by Wayfair, Oct. 1-3, at the Marriott Copley Place in Boston. The two-day event will bring together home lifestyle experts and influencers – bloggers, designers, and other entrepreneurs – to share new ideas, foster collaboration, and promote the growth and visibility of a constantly evolving community of tastemakers.

“Consumers are leaning on social media for more decisions than ever before. We are excited to have the opportunity to reach these bloggers and update them on who we are and what we offer the end consumer. We believe this outreach helps our brand and our retail partners connect with consumers,” says Neil MacKenzie, director of marketing for Universal Furniture International Inc. “The Heart Home conference will attract those individuals who help determine and communicate what’s coming next in home décor and design. This event will provide an opportunity for us to connect in a meaningful way with participants who reach millions of consumers through their social reach and influence.”

As part of the company’s participation, Universal’s SmartstuffTM brand of kids furniture will present the workshop “From Crib to College: Styling a Safe, Functional Child’s Room,” on Saturday, Oct. 3. A Smartstuff stylist will discuss the challenges and opportunities of styling children’s rooms. Attendees will learn about safety at each life stage, tips for decorating a room that fits into a home’s individual style, and designing a room that changes and grows with a child.

“Smartstuff takes a fresh approach to kids’ furniture,” says Mackenzie. “It’s designed for the way kids really live, while also setting new standards in style, innovative features, safety and construction.”

Smartstuff is an excellent fit for the Heart Home conference, according to Jane Carpenter, head of public relations for Wayfair. “Moms sharing information intended for other moms is one of the most popular categories in the blogosphere,” says Carpenter. “We’re excited to have both Smartstuff and Universal as sponsors for our first event.”

For more information on the conference or to register, visit www.hearthome.wayfair.com.


Universal Furniture International, Inc. is a whole home resource offering good, affordable, smart design. Highly regarded for its beautiful home furnishings at attractive prices, the company offers design excellence and exceptional manufacturing standards. Manufactured at its dedicated facilities in China, its brands include Universal Furniture, To The Trade and Smartstuff™ by Universal. Universal Furniture is sold through fine home furnishings retailers throughout North America and in numerous other countries. For more information, please visit www.universalfurniture.com.