Thomasville® And Lane® Launch New Consumer Websites

Furniture World News Desk on 10/6/2015

The marketing department for Heritage Home Group (HHG) announced the latest launches of branded consumer websites in its quest to re-build the digital hub for each of their iconic brands. Both websites launched thus far – one for Lane® and one for Thomasville® -- continue to use their former domains: www.thomasville.com and www.lanefurniture.com.

According to Roxanne Bernstein, Chief Marketing Officer for HHG, “Our websites are a critical component of our overall investment model, given the influence with consumers throughout the purchase cycle and the ability to drive them to our trusted retail and designer partners. Moving forward, we will continue to invest in our brands and grow our presence online -–and offline-- to support retailers and educate consumers.”

According to Mark Smiley, Marketing Director of Thomasville and Lane, “The sites were complete re-builds, top to bottom and a project that has been undertaken for more than a year thus far. Lane was first out of the gate, launching in June of this year. Thomasville just launched today. Our goal is to have all 10 of our brands with a new website up and running next year. The websites were built using the responsive-design approach, making the sites accessible and functional on every device from desktop to mobile.”

The new consumer websites were designed by DEG of Overland Park, KS. The agency won the business after a comprehensive search for a partner equally skilled in creative and technical capabilities. “Thomasville and Lane are leaders in home furnishings with a rich, history,” said Neal Sharma, CEO of DEG. “Our goal was to create websites that will connect and engage with customers in the ever-evolving digital landscape, while also adhering to Thomasville and Lane’s established brand identity. We worked closely with the HHG marketing team and we are very excited about the result of our collaboration.”

Thomasville independent store owners are also pleased with the end result. “I am happy to see the investment and strategic thought going into Thomasville’s digital footprint,” commented Andy Alberti, Regional Manager, Thomasville, Metro-NY. “The new Thomasville website is very attractive. The combination of superior photography, good functionality and logical navigation, should be very well received by our customers.”

Lane retailers have also had very positive response and have seen how great navigation can lead customers to them and give consumers answers to questions all at the touch of a button. “Our Lane and Thomasville retailers alike are encouraged by our branded upgrades,” said Bernstein, “we are also well aware of what they are hungry for more of, and we intend to deliver.”

About Heritage Home Group, LLC: Heritage Home Group is a world leader in designing, manufacturing, sourcing and retailing home furnishings. We market our products through a wide range of channels, including Thomasville retail stores and through interior designers, multi-line/independent retailers and mass merchant stores. Our portfolio includes some of the best known and most respected brands in the furniture industry: Thomasville, Lane, Broyhill, Drexel Heritage, Henredon, Hickory Chair, Maitland-Smith, Pearson, Lane Venture and La Barge.