Somerton Dwelling Promotes Lena To Vice President – Merchandising And Design

Furniture World News Desk on 9/23/2015

Somerton Dwelling announced the promotion of Stephanie Lena to Vice President – Merchandising and Design. She was previously the Creative Director but has taken on more responsibilities in Merchandising, Product Development, Marketing and the new E-Commerce program.

As Creative Director she was primarily responsible for marketing support, showrooms and specific design projects. Dave Pinamonti, President, said “as the company has transitioned and grown we have asked Stephanie to take on a lot more responsibility than just as Creative Director. Her role has become even more important in the overall merchandising and strategic direction of the company.”

Stephanie stated that “we are launching our Preferred Retail Partner E-Commerce program this upcoming October market and it’s been exciting for me being an integral part of its development. We have also changed part of our product direction and with my design background that has been another exciting part of my responsibilities.” Stephanie reports to Rita Ho-Bezzola, CEO on the E-Commerce program and Marketing strategies while reporting to Pinamonti on the Merchandising and Product Development programs.

Somerton Dwelling is an established company that markets dining, bedroom, occasional and entertainment casegoods and has been marketing products in North America since 2005. The parent company has been manufacturing casegoods since 1992. Products are manufactured in China and Vietnam.