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BDI Announces Robert Keeler As Director Of AV Sales

Furniture World News


Contemporary furniture manufacturer BDI announces Robert Keeler as its new Director of AV Sales. Keeler, who previously served as BDI’s National Account Manager, will take on this new position effective in June, and will report directly to Dave Herman, President of BDI. As Director of AV Sales, Keeler will further develop BDI’s sales and distribution within the CEDIA channel, in addition to other sales responsibilities.

“During my time with BDI, I have witnessed firsthand how the company continues to be a value-added partner for our dealer network. In this new role, my main focus will be to give our dealers’ sales staff the tools, guidance and knowledge needed to sell our products with confidence,” said Keeler. “Furniture is such an integral part of our lives and BDI brings great design and functionality to the home. I can’t wait to share that passion with our dealers.”

Keeler, who has spearheaded BDI’s AV national account sales, will continue to work with national accounts in addition to taking on all AV responsibilities. As a National Account Manager, Keeler maximized back office support to drive incremental business, as well as grow existing business through sales education and working closely with the store sales staff.

“We are thrilled to see Robert in his new role at BDI, and know his leadership and industry expertise will continue to move BDI forward,” says Herman. “In the time he’s been with us, we’ve been able to see his work ethic and passion for the industry lead to many successes. We know he will continue to do great things as Director of AV Sales.”

Prior to joining the BDI team, Keeler served as Director of Business Development for ClickIQ, Inc., where he developed market research tools for clients to achieve key consumer insights. His previous industry roles include Account Executive for Hitachi America Ltd.; National Sales Manager for CEIVA Logic; Sales Manager for Creative Labs; and National Account Manager for Pioneer Electronics USA Inc.

Keeler attended San Diego State University and studied business communications at the University of Minnesota – Twin Cities.

About BDI: Since 1984, BDI has been driven by a passion for great design. BDI furniture is designed to seamlessly integrate technology into the home. BDI home theater cabinets set the standard by beautifully combining unique styling with integrated features, earning a reputation in the industry for innovation and quality. Visit BDI online at bdiusa.com

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